Ethnicity and Economy,
a Calm Lifetime Endeavour
ARNAUD SEGLA

Segla, Arnaud, 1978-, author
Ethnicity and Economy, a Calm Lifetime Endeavour
ISBN: 978-2-924872-76-5

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National Library and Archives of Quebec, 2024 Library and Archives Canada, 2024

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“Chaque Homme est important
aux yeux de Dieu”

Discover the simple steps to success from business idea to market integration
Ethnic entrepreneurs derive the essence of their Attitude and the development strategies they apply on a daily basis from those of the informal sector to which they are attached in one way or another (supply or demand), except that they put them into practice in the intercultural business context of Cities welcoming migratory flows for economic reasons, this time with the imperative to innovate in order to build a competitive advantage. The low level of diversification in the nature of ethnic projects (which once again become informal or even underground, with no regulatory framework) is merely a reflection of the informal sector, which is also driven by the criticality of the promoter’s financial situation. Interculturality is therefore the interface between the informal and the ethnic. This has the advantage of marking a clear distinction between the ethnic entrepreneur and the classic entrepreneur of ethnic origin, who is familiar from the outset with the formal exercise and code of this profession.
“The purpose of any business is to sell, and mastering intercultural dimensions makes the difference in social, ethnic, informal and digital entrepreneurship within the community economy.”
This book is one of the few manuals on informal management.

Sommaire
Sommaire 5
Introduction 12
Avant de commencer 15
PARTIE I. PRÉSENTATION GÉNÉRALE 17
Présentation du contexte. Pour une autonomie durable après le renforcement de capacité. 17
Rappels généraux 17
Comment mieux mettre à profit la Gestion de projet et l’Ingénierie d’affaires? 20
De la créativité à l’innovation non disruptive 20
Vers une exclusivité de niche pour le commerce informel et un réalisme du marché pour l’entrepreneuriat ethnique. 21
Avoir besoin de débouchés ou de financement? 23
Entrepreneur ethnique et organismes de financement : Entre inadéquation et équations 23
Le contexte interculturel et financier critique face à la Matrice Internet 25
Quand le social guide la recherche de profit 26
De l’audace à soutenir nos entrepreneurs! 27
La spiritualité et ses fondements pour l’équilibre Vert de la Vie et de l’être Noir 30
Prière Évocation Traditionnelle Œcuménique 32
Schisme de Charisme : de Saints Mystiques à Sains Psychique 33
Schisme de Promotion : de Coopération internationale à Correction partenariale 34
L’effort (Fréquentation économique : commerce) et le zéro considération (Fierté identitaire : reconnaissance) en prière physio focale 35
Émules ou Concurrents? 37
Redécouvrir le jumelage économique (Émules) 37
Sommes-nous vraiment compétitifs? (Concurrents) 39
Portrait des mains d’œuvre ethniques, informelles et d’économie sociale 42
Il était une fois le « Peuple de l’a-guère » 42
PARTIE II. COMMENT GÉRER SON PROJET D’AFFAIRES DANS UN CONTEXTE INTERCULTUREL ET FINANCIER CRITIQUE? 44
Étape 0. La structuration –Envisager 44
Comment rédiger un plan d’affaires informel? 44
Avoir un Guide 45
Être accompagné 45
Payer un Professionnel 45
Des alternatives au plan d’affaires 45
Étape 1. Le modèle d’Affaires – Croire 46
Comment construire son modèle d’affaires? 46
L’idée et sa monétisation 46
La structuration 47
Le positionnement 50
Comment être innovant ? 51
Satisfaire le besoin ou offrir une utilité? 51
Être singulier, pertinent et actuel 51
Les pièges de la diversité 51
Comment construire un modèle intemporel pour durer? 52
Une Définition naturelle 52
Une Vocation humaine 52
Une Vision constructive 52
Une Mission ambitieuse 52
Des Valeurs authentiques 52
Un Message rassembleur 53
Un Slogan évocateur 53
Étape 2. L’administration du projet d’entreprise – Fédérer 53
Comment administrer son projet d’entreprise? 53
Le management et les ressources humaines 53
Les ressources matérielles, financières et les processus 55
Les fournisseurs et les autres parties prenantes 55
Comment opérationnaliser sa structure ? 55
Comptabilité 56
La gestion pour projet 56
Des installations adéquates 56
Comment gérer la relation avec les organismes gouvernementaux. 56
Les permis et licences 56
La fiscalité 56
Le droit des affaires 57
Comment maîtriser les cycles de promotion par projets? 57
Les cycles de vie 57
Étape 3. La performance économique de l’entreprise – Prospérer 58
Comment promouvoir et vendre son produit ou service? 60
Le Marketing 61
Les techniques de vente 61
Le rayonnement de l’entreprise 62
Comment gérer le Temps de façon efficace ? 62
La différentiation par l’efficacité 62
L’apport de l’Agilité 62
De l’exercice fiscal aux cycle économique de projets 63
Comment rechercher des débouchées avec l’ingénierie d’affaires? 63
Étape 4. Une philosophie de la Qualité pour les livrables – Partager 63
Pourquoi produire avec qualité? 65
Une stratégie de reconnaissance 65
L’intérêt de certaines formes de Lean 66
L’Amélioration continue de l’extrant (produit ou service) pour son meilleur accueil dans le marché 66
Comment lever des fonds? 66
Saisir le potentiel inestimable du Web 66
Quelques propositions 67
Étape 5 (Transversale). L’encours d’apprentissage et le bénéfice des leçons apprises 67
Constitution d’une banque alimentaire informelle avec la levée de fond en ligne informelle 67
Exemple de la Banque alimentaire The Wise Fundings 67
Les K.P.A. Messie « IESU Mary, The Rise »permettent des attributions au Fond d’Aide Populaire et Communautaire. 72
Good Autonomous Bongo (GAB Bongo as Money) 83
Favoriser un espace d’échange et de Partage 84
Exemple du projet de l’espace Share Wisers 84
PARTIE III. S’APPROPRIER UNE MÉTHODE LEAN ET AGILE DE PROMOTION DE PROJETS D’AFFAIRES COMMUNAUTAIRES 86
Les Concepts de Stratégie Synergiques. Honorer à tout prix son Appel du Cœur et le convertir en projet commercialisable et utile dans la Communauté 86
Le Management 86
L’approche économique 87
La technique de promotion 88
L’identité 88
Deux concepts stratégiques 89
Une Finance guidée par l’Attitude, la Qualité, le Réalisme et la Performance vis-à-vis du Temps 90
Stratégie d’application et Modes d’Organisation de la Vie d’entreprise 93
PARTIE IV. UN MODÈLE D’ATTITUDE ÉCONOMIQUE INFORMELLE 94
La Stratégie ethnique et philosophie informelle 94
La gestion collaborative 96
Le patrimoine participatif 98
Le Crédit-bail 98
Le Bon d’avoir socioéconomique 98
Une nouvelle perception de l’ethnicité 99
Ouvrir son ethnicité au monde… 99
Vers une mondialisation du communautarismeethnique via Internet? 100
La nouvelle Attitude d’affaires par l’Économie populaire ethnique (Éco Animisme) 100
Un impact ethnique dans l’économie mondiale est-il possible? 100
PARTIE V. RETOUR SUR UN PARCOURS CORRIGÉ… 104
Arnaud Segla Apôtre de l’entrepreneuriat ethnique 104
Avis d’expert : Arnaud Segla, spécialiste des questions liées à l’entrepreneuriat ethnique 111
Entrepreneurethnik.com 8 ans après 118
PARTIE VI. QUELQUES ÉTUDES DE CAS 121
Coopérative de vente d’objets d’art africains 121
Business projects generator 134
Le Carnaval Cubain de Montréal 136
Entrevues, Correction de parcours 140
How to use a Gantt chart 148
Council between Human and Process 152
Foundation for young black adults 157
Création d’un simulateur de prix (tableau de bord) 160
Rédaction d’un dossier de soumission gouvernemental 162
Exemple de mise en contexte avant intervention 164
Étude simple de marché et simulation de rentabilité 166
Orientation stratégique sur une initiative entrepreneuriale 169
Conclusion 173
Dans notre collection 174
Introduction
The philosophy of Lean Intention serves as a basis for informal management, particularly in the decision-making process of what constitutes the Ka of a company, i.e., the whole integrating the dynamics of the vital forces of the members associated with the project or initiative being pursued. This is not a classic management book, still less a canonical one, in that it incorporates notions of spirituality based on the Ka Method and ECO Animism, which value so-called ethnocultural psychic phenomena in socio-economic quests:
“Economy through Animism and Spirituality”.
The aim here is to summarize, for academic purposes, the work on ethnic entrepreneurship undertaken by Consultant Manager and Author Arnaud Segla as part of his professional and business activities in economic and international development, between Canada and Africa. Some excerpts have already been published, but are presented in a different context.
Each term has its place and use. Composing a manual to support an academic training course requires specifying from the outset the key terms around which the entire academic content is deployed.
Entrepreneurs are strategists who define and pursue one or more objectives through a project for development (exchanges for growth) or communion (sharing through finance) in various fields such as business, politics, religion, military force, culture, etc.
The self-employed or liberal professions are economic players who monetize a technical, administrative, manual or intellectual skill according to fees indexed to scales of competence and specialization.
Traders, whether in the formal liberal or informal economy, operate by buying and reselling products and services in order to make a profit according to the price trend of a local or international market on which they are positioned.
Business people are individuals who identify market needs and provide solutions through innovation, invention, acquisition or adaptation of various resources, with the aim of meeting or exceeding the expectations of their target clientele. In today’s world, these individuals have been wrongly and abusively assimilated to the term “entrepreneur”, because of the new economic and social stakes involved in the classification or rivalry of the power of civilizations, also known as the world order.
All these 4 profiles are, by default, project promoters, with varying degrees of strength or motivation in their initiation, modeling, animation, profitability and productivity.
The power of civilizations has already had to be measured by divine knowledge, land holdings, military strength, the extent of trade, scientific knowledge and political power. Now we’re entering an era of socio-economic power and bio-ecological preservation…
In today’s world, competition in a cross-cultural context can take on several dimensions: the social, ethnic, informal and digital economies. Informal industry is often considered the fourth or fifth economic sector (depending on whether information technology is considered before it), after agriculture and mining (primary sector), manufacturing (secondary sector) and services (tertiary sector). The debate is between the place of technology and informality. Thus, the 4 dimensions of an innovative and successful ethnic enterprise born of an adaptation or even improvement of the informal model implies the mastery and recurrent and repeated success of deals from business idea to market launch.
This self-coaching or reference book for consultants involved in ethnic economic and community development projects provides practical advice and insights using the (ethnic) project strategy life cycle: Believe, Federate, Prosper, Share.
Avant de commencer
This Manual is aimed at informal (amateur) entrepreneurs who don’t want to make a profession of it. It had been envisaged with the title “Tools and tricks for the accomplished entrepreneur”. It is part of the Community Economy Body of Knowledge, of which the Academy of Lean Intention Philosophy is the designated project. This is an online Academy and Collection of learning and testimonial books in the form of anthologies and strategic monographs aimed at (latent) carriers and (active) promoters of informal, ethnic, social and digital socio-economic projects.
This Manual is for you if that’s your archetypal profile:
Amaru is a Project Coordinator and Organizational Development Consultant by trade. She is currently employed by a community organization. She has a project, but doesn’t dare take the plunge. “I’ve had the idea of an entrepreneurial project for a long time, but I don’t dare develop it, and I don’t know what to do or where to start,” she describes. She chose to use this Manual because she follows the Author’s news (Conferences, Messages, etc.), wants to be coached in setting up an entrepreneurial project without taking too much risk (quitting her job) and wants to follow a relevant approach that stands out by its effectiveness from the stream of all the other entrepreneurship coaches out there. In fact, we’ve built an informal model based on the South, which draws its originality from its proximity to the Author and his work, the Message that stands out from the mass of entrepreneurial coaches and, above all, the support of community members who have the idea of satisfying a socio-economic business need while remaining an amateur.
Amaru’s interests are Africa, financial and social stability, intellectualism. She is reserved by nature and is recognized in her job for her good analytical skills, her spirit of coordination and organization, and her professionalism. Her dream is to have a nomadic professional life between Africa, Europe and Canada, depending on the weather. Finally, she masters most technological and communication tools.
The Academy of Lean Intention Philosophy offers self-empowerment tools for people wishing to promote a business project on an amateur basis, using the informal approach, without calling into question their core socio-economic profile, to supplement their sources of income and avoid critical financial situations. In addition to books and courses, we also offer advanced training opportunities (quality label), analysis and consulting services, business plan writing and editing services, and financing application services.
Our aim is to use the informal philosophy of the South to help members of the Diaspora communities to achieve income sufficiency, while in turn helping to create jobs there by valorizing its quality workforce. The quality label (The Lean Intention) offers access to technical support in exchange for a periodic audit of the Modes of Organisations Viable for Entrepreneurship Settling (MOVES).
Our aim is to define a (resaleable) socio-economic value for members of the ethno-cultural community, namely the Quality of its workforce.

PART I. GENERAL PRESENTATION
Background information. For sustainable autonomy after capacity building.
The economy is often a question of people in communities and systems. In Africa, some NGOs focus on human capital to develop the local economy. Thus, literacy training for young apprentices and women, as well as the organization of value chains, are at the heart of the daily activities of these partners of international organizations in the context of North-South exchanges. Building the capacities of those involved in these missions is not simply a matter of “getting things done”, but rather of “learning how to learn”. This reorientation of the way these mandates are read is designed to enhance autonomy in the field and ensure sustainability beyond the period of voluntary cooperation. These premises for the deployment of intervention projects are the fruit of both the planning and the preliminary diagnostics required for a good understanding of the issues and the environment of the mandates. Indeed, when a volunteer arrives, it’s too early to assess the impact he or she will have on the work of his or her partner and the lives of the people under his or her care. However, the watchwords will generally have to be “proactive realism” to get off the beaten track and away from the status quo, while the outlook is still fresh and powerlessness in the face of potential inertia is not the order of the day. This is the experience of the pioneers of a new form of human investment in the informal and popular as part of the African renaissance.
General reminder
This training course (composed of several books, mainly with yellow, blue and purple borders) aims to give you the basics of ethnic entrepreneurship in a cross-cultural context, taking advantage of the Internet and cell phone tools. An entrepreneur is a person who sets up a project or initiative independently to achieve a goal and, in the case of the economy, most often to earn an income.
The informal economy is the set of subsistence income-generating economic activities that take place with little organization and without direct contribution to the state’s income. The informal way is a way of operating that resorts to a simple attitude (disposition and behavior) in the nature of an action, i.e. without much professionalism. In fact, the term “amateur” is not pejorative, but reflects the degree to which structures are organized to achieve a given objective (“with little, do better”).
Traders focus too much on the act of selling and reselling for steady profit, and entrepreneurs too much on financing and refinancing the business project for rapid growth. Good management requires both parties to learn from each other’s strengths.
In classical economics, or at least that which we associate with the Liberal System, the following definitions are most often used:
The four-stage product life cycle is described as: Introduction – Growth – Maturity – Decline. In our case, we’re developing a business alongside a profession, and the Decline phase is an opportunity to become a full-time professional entrepreneur, pass on the business to a successor or simply stop.
The economic sector is made up of : Suppliers – Sector – Customers. We need to know where we stand. Most of the time, we become the supplier or producer of a service in a physical or virtual sales space, the sector, to customers or consumers.
External threats to a professional sector include : New entrants and product or service substitution. This is taken from a theory developed by Michael E. Porter. For us, this means paying attention not only to competitors or simply emulators (in the informal economy), but also to agents or forces that have an influence on our sales, such as new products and services that replace our own through obsolescence or lack of relevance.
The competitive advantage of a product or service: is the advantage perceived by the customer. We very often have to put ourselves in the customer’s shoes to judge our socio-economic performance and justify any adaptation to our business environment. It’s a sometimes difficult but necessary exercise, which requires us to step outside our own world of ideas, at the risk of never understanding the public and its reception of our product or service.
Price wars entail a number of dangers, one of which is to undermine the profitability of the business. For many entrepreneurship experts, price wars are the last limit to be reached in a sector or field of activity. It’s better to play on the value or Quality of your project (beyond just the product or service) to gain market share, i.e. to improve the cash flow you generate in the sales space.
the informal economy up to 2010, accounted for 72% of jobs in Africa, and 93% of new jobs created. Our aim is clearly to develop opportunities in the form of international outlets, and as a member of the Diaspora, to offer work to the working classes of the South by harnessing the Quality of their workforce in relevant sectors. Ultimately, we’ll be helping to combat poverty in the countries of the South and precariousness in the Diasporas of the countries of the South.
How can Project Management and Business Engineering be put to better use?
Project Management and Business Engineering are respectively used in the administration and marketing of any enterprise in the sense that it aims to achieve a result that is cyclical, temporary, regular or even timeless. These are two Sciences, Arts and Crafts, which benefit from the continuous enrichment of the practice of these users. The first enables us to structure our approach to the process of generating deliverables, whether products or services, while the second enables us to grasp all aspects of marketing, whether local or international. Tools such as Planning, Scheduling, Marketing and Sales Consulting are often essential to a company’s success. To put them to good use, it’s a good idea to master them or, failing that, to know them well enough to insert them into decision-making sequences or put them to good use as part of a Customer Solution.De la créativité à l’innovation non disruptive
On the one hand, there’s a notable difference between a creative approach that comes close to invention, and disruptive innovation, where no element is brought into play to predict the result obtained. On the other hand, creativity and non-disruptive innovation are more a matter of adapting to what already exists, leading to the harmonization of a performance gap in the Life of the product (from introduction to decline).
Here’s an initial text to put things into perspective, providing us with non-technical but strategic elements for a better understanding of the overall synergistic effort in which our learning dynamic is embedded. There are several inserted throughout the Manual that allow us to take a break from transmitting the tools and methods that enable us to develop and market our business idea.
Towards niche exclusivity for informal trade and market realism for ethnic entrepreneurship.
Informal trade in emerging countries, by virtue of its simplicity of implementation, offers the chance for a large number of economic players to build a living from their activity. At the same time, this low barrier to entry makes it less likely that individuals will be able to capture a substantial share of the available financial flows, as plurality leads to insufficient market share. The economic weight of this sector is a combination of activities of critical size. The dynamic is one of subsistence, not performance. This is nothing new. To complete the picture, it’s worth pointing out that the habit of aspiring informal traders is to follow the trend of the masses. “This business is doing well” or “lots of people are doing this kind of business”, so “I’ll go for it too”. The success of others is the only guarantee that you’ll have a chance of making a success of your own. The unfortunate result is that the environment is saturated with “clone” businesses, where the choice of buyer is often based on family, religious or linguistic affinity…
On another note, ethnic entrepreneurship in countries hosting cultural communities forming economic diasporas still involves few players. They have to contend with poor access to financing, a weak entrepreneurial culture (often ill-adapted) and a tendency on the part of their entourage to value professional careers (for comfort or security of wealth and fear of financial risk-taking). Each ethnic entrepreneur will therefore tend to claim the originality of his idea and its uniqueness, based on little market research. They will also tend to compare themselves to affordable or local competitors, without having a realistic vision of the market as a whole (including the non-ethnic domain). A simple rebalancing of these two tendencies (somewhat caricatured here) would lead to inviting the informal economic actor to rely on his personal aptitudes or resources to define a niche and thus differentiate his activity: a seller of Bazin fabrics can have in his portfolio of articles, the best collection of blue-colored Bazin and be recognized throughout the sales area for this and attract a clientele with this specific need. As far as the ethnic entrepreneur is concerned, he should not hesitate to present his business with the references and categories used by the rest of the business community (even if he emphasizes his ethnic approach or purpose): a company offering “life coaching” services to people in distress from an ethnic community should not dispense with a minimum of personal training on the part of the coach, and not bank everything on life experience, which has no quality label or certification required.
In one case, the move towards niche exclusivity would enable stratification of the informal market, creating solid competitive advantages for everyone from the outset. In the other, realistic service or product claims reinforce the credibility and professionalism of the ethnic entrepreneur, who will naturally take steps to assert himself in the economic basin to which he belongs. A change of vision and paradigm is more necessary than ever to adapt to the new era that has recently dawned with the end of a world of finance, management and economics centered on the concentration of wealth. A new generation of sharing and community reinvestment should soon be setting new standards for economic attitudes, for the greater good of the planet…
Need opportunities or financing?
Financing is the crux of most business analysts’ opinions. For us, one of the solutions to this problem is the quantity of outlets and even the quality of the work. One is to create a book of business; the other is to build customer loyalty.
Let’s now look at another way of putting this issue into perspective, so as to prepare ourselves to manage informal management situations, which is the ultimate aim of this book.
Ethnic entrepreneurs and funding organizations: between mismatch and equation
Many countries involved in economic performance, notably those of the OECD, invest a substantial part of their budget in the development of entrepreneurship supported by innovation and research. This long-term investment is accompanied by the introduction of tools to facilitate access to this sector. Financing organizations offer potential support to aspiring entrepreneurs in building a business project, with start-up resources provided by loans or grants. Some more daring regions encourage personal, independent or fund-raising contributions.
In the face of this supply of economic catalysts, ethnic entrepreneurship is lagging behind. It’s a simple fact: economic players from immigrant cultural backgrounds don’t benefit enough from incentive policies aimed at entrepreneurship. There is a “linguistic” barrier between ethnic entrepreneurs and financing organizations: the mismatch between entrepreneurial profiles and the equations guiding risk-taking.
Let’s paint a simple picture. On the one hand, the ethnic entrepreneur is characterized by a high degree of self-sacrifice in the work he can put into his own business, in place of the many food jobs imposed by his immigration state or other barrier to employment in his field of expertise. This workforce is often underpinned by extensive responsibilities to provide for the lives of several family members (sometimes overseas) and guarantees a commitment to effort to keep the economic structure going. This is the cornerstone of ethnic business projects, which do not necessarily shine with the promoter’s credit rating, nor with the sophistication of the market study or projected financial statements. Mere mumbo-jumbo when you’ve inherited the science of informal trade, where the plurality of players is no hindrance to the establishment of a loyal clientele.
On the other hand, financing organizations have a single credo: “We want to finance viable projects”. This is a laudable intention when you consider that loan repayments should enable other projects to be financed, and ideas to be selected on the basis of their quality and interest for the economic basin. But how can we predict which projects will be viable? The crystal ball par excellence remains the sacrosanct business plan, which freezes a state of anticipation of the gains of a business project. This is the first step in a long evaluation process (which a good writer can manage) involving a series of confrontations by interview, technical questions (objective criticism or objections) and supporting documents. The fact is, the analyst will be looking more for a comfort zone in terms of financing risk than a real prospect of profitability: a classic, a traditional model, an expected innovation… Nothing that the ethnic entrepreneur can guarantee, given his creative entrepreneurial culture is linked to concrete models (feminine tendency) or highly sophisticated ones (masculine tendency). You’ll let me know when several Africans (to take this example) own convenience stores in Montreal… It may just be a matter of time or interest.
The result of this situation is that ethnic entrepreneurs don’t fit into the mold of the financing system, and give up on promising projects for their community when the weight of responsibility kills the dreams of the brightest or bravest. As a result, funding bodies are unable to present governments with an appreciable number of business start-ups in ethnic communities, thereby justifying their presence within the framework of entrepreneurial incentives. This lose-lose logic continues with the utmost impassivity. Alas!
It’s high time to build alternatives, either to the sources of funding, or to the way ethnic projects are analyzed. Should we then consider the ethnic question on the bangs of “canonical” entrepreneurship, or should we invest in bringing the ethnic pool to meet the demands of formalization, while allowing it to retain its intrinsic richness? Once again, ethnic entrepreneurial culture requires investment for its development, but undoubtedly by involving ethnic players themselves to a greater extent in the choice of solutions for their affirmation in business communities. To be continued…
The critical intercultural and financial context of the Internet Matrix
Entrepreneurship is all the rage in today’s world, yet its many perverse effects include innovation, the questioning of hierarchical order and the flight from responsibility. Indeed, innovation rather than adaptation (through reform or civilizational focus) has always been a rebellion against the Tradition that bridges generations and nations. Thus, it is regrettable to strongly favor business projects in startup format with a high failure rate over self-employment perpetuating the proven heritage of many know-how, as this weakens community economic power in the long term. It’s all about the Quality and diversity of the portfolio of business projects running in the ecosystem.
Secondly, the independence provided by entrepreneurship must in no way call into question the hierarchical order. It’s said that “to the well-born, value does not wait for the number of years”, yet the shortcut described here only concerns recognition by grace or merit for effort submitted to an authority (including that of the customer), and not an upheaval in the human fulfillment of destinies due to the celerity of profit or the celebrity of profile.
Finally, the flight from responsibility is that of the adult’s primordial duty to put his or her labor power at the service of others, in order to mediate the cosmic balance between the Old World and the Earth (Gn 3:17), enabling Providence (MA’AT, interdependence) to regulate the sharing of resources in the course of Time.
It is therefore a mistake, in my opinion, to burn with all fervor for entrepreneurship in every respect and in every direction, which remains elitist to say the least, and not for business entrepreneurship, which can be done on an amateur basis and can be popularized to guarantee a complementary source of income, if not financial independence. Beyond the current fad, entrepreneurship is a real profession, ideally learned through apprenticeship, and not the fruit of mere passing fancy without an expense account. You can’t escape the reality of difficulties by dreaming up a commercial. Let’s hear it…
When the social guides the profit motive
Our vision is to establish autonomy in the ethnic homes of the West and the informal homes of the South. We have drawn a clear line in the pursuit of this socio-economic “autonomism” and the ethnocultural sovereignty that goes with it. This line of what we call the Free ECO World reaches the cities of Montreal, Dakar, Cotonou, Libreville and Mamoudzou, through the Cloud, where we have to act towards Paris and Beijing, which are the old models of thinking and weighing (low-cost) both in the ethno-cultural and socio-economic (Informal) fields respectively.
As we shall see below, everything starts with community solidarity, to build an economy of proximity and then of specialty.
Daring to support our entrepreneurs!
The history of the market reveals cycles of globalization and protectionism, which are adaptations of economic policies to the forces and interests at play in the development of supremacy or emancipation. Despite the actions of anti-globalization movements, free trade and the generalization of competition seem to be notions accepted by states and individuals alike. The fact remains, however, that the Black business world, with its informal trade and entrepreneurship, is not creating sufficient momentum to speak of a viable and sustainable model of economic culture along the lines of those inspired by capitalism, communism or the responsible economy. More often than not, black economies are content to play the good student in order to earn the gratification of subsidies that contribute to a spirit of indebtedness and dependency. Yet there is no shortage of examples of personal success on the continent and in the places where its diaspora has settled. What’s more, history and traditions, such as the Mvett in Gabon, harbor knowledge applied by kings and peoples in their time, which is lost in the evaporation of collective oral memory as the Black People are disseminated far from sources of reference for the purposes of “chosen enslavement”.
It would be difficult, but not useless, to reappropriate all this knowledge in order to hope for a resurgence of an effective business culture in the economic context in which a civilization sitting on a precious deposit depends on others to learn how to dig, have shovels, transport, set sales prices… In a pragmatic approach, the effort to adapt to the critical environment of the moment requires daring to take to the water to define new Attitudes (and not strategies which remain in the state of theories) to face with the little cultural heritage that remains but with the imposing strength of self-sacrifice to work of the African giant linked to his natural faith. It was undoubtedly when this faith was undermined by the shock of civilization during its decline that it began to be milked for its many seasons and diverse tastes. This effort, then, is a work in progress. It’s a commitment to break out of a conditioning and consumer logic that limits social influence to the financial security of a position that is never questioned, especially in an administrative profile. The entire Black community needs to regenerate and evolve with new ideas and skills other than those to which it is confined. The stage should therefore be set for this generation of entrepreneurs and professionals to express their visions and creativity, rather than bending to the classic paradigm of a business project meeting a customer’s need. Here, we urge the customer community to support entrepreneurs so that their structure can last, be passed on and become a collective heritage. Many of these proud soldiers of our economies will also make no secret of their desire to reinvest the profits from their success in community support projects (building schools, donating health equipment, transferring technology…). So whoever has been supported by the community ends up supporting the community in a virtuous circle that benefits everyone. Each enterprise is a seed (an investment) for the harvest of the common field. So where to start?
Simply change your attitude.
Forbid ourselves complacency, abuse, impunity, corruption, complacency… Enjoin solidarity, micro-investment, high quality products and services, preferential purchasing from our entrepreneurs…
We don’t need to wait for our neighbor to start with us, or for a multitude of people to get involved. It’s a question of personal conviction and boldness. And Africa and its diaspora need this new “Man Attitude” model.
As part of the information intelligence activities of my company The Wisemen Council (www.thewisemencouncil.com), for example, I learned of a partnership program between businessmen in China and those in certain African countries, enabling the latter to resell products from this market. This provides an opportunity for young entrepreneurs to set up in business (alas, flooding local markets with imported products!!!). The initiative may be attractive in the short term, but what impact would it have on a new economic dependency in the medium and long term? We remain convinced that the difference can be made at an endogenous level (including the diasporas) to guarantee the emergence of a versatile African economy asserting itself on the world stage.
Quebec could be a brand-new alternative to the traditionally strong economic and cultural relationships inherited from colonization (the no less famous Françafrique), bringing together two regions with no mutual past of dominating and dominated, and both facing the challenge of affirmation and emergence. This economic cooperation would imply important levers in the creation of wealth and value for these communities embarking on a new path of exchange that respects the human person and his or her right to felicity within the framework of honorable civilizations and peoples.
“The Tiger and Dragon should not find it legitimate to hunt the Lion’s prey on his own land”.
Spirituality and its foundations for the Green balance of Life and the Black being
Here are some additional extracts from popular Lean Intention texts, commonly known as the Tree’s Regained Calm.
There’s really nothing more to expect from most of the leaders of so-called emerging countries, who are bound by the hermetic obedience of the Nomenklatura. It’s time for the still healthy business community to take responsibility for freeing itself from this situation and contributing synergistically and strategically to the socio-economic development of the South and West. In this respect, it’s high time we defied the monkey currencies that are being imposed on us, with or without make-up. Why not, paradoxically, adopt the Euro or one of the Dollars as a common transaction currency (Cryptocurrency being unreliable) instead of abdicating to the deception of the Eco, which is simply another humiliation in which we’ve once again been…
What about the beauty of independent currency? Entrepreneurs need to be pragmatic for the time being, until they can replace the archetypal politician at the head of the state. Cubans are already familiar with the dual monetary reality of interaction with tourists in dollars and the daily rituals of life in pesetas. The model already exists. All that’s needed is for this informal alternative to spread until the end of this (elitist) financial world, which has been so harmful to the Earth.
According to the African Development Bank, the informal sector accounts for almost 55% of cumulative gross domestic product (GDP) in sub-Saharan Africa (Source: Sabine Cessou; Le Monde diplomatique). The vision of making it so efficient as to be an alternative to the Liberal System would enable the continent and its Diaspora, concerned by the ethnic economy, to follow in the footsteps (in what would be an industrial revolution, because the informal sector is an “industry”) of China, whose world leadership is now being heckled by a clique of “sore losers”. This condition is only valid if all Ethnic Entrepreneurs agree to compete for performance, notably through financial leverage and time-saving strategies in what is, in our contemporary world, a general socio-economic competition. What’s at stake is the reappropriation of our Sovereignty and the lasting establishment of our Community Economic Power. This must be done without the Africans Devoyed by the West (ADO), who are betraying both the heritage of our ancestors and the future of generations to come. Let’s start without delay by making this fight meaningful to our lives. For Africa.
It’s important to take the time to learn work routines and lifestyles more in harmony with our Body’s natural and prescribed Calm after years of apology for celerity which has engendered all kinds of stress (today’s plague). For example, telecommuting, with break times limiting exposure to the computer screen, and dumbing down in front of massive news received without hindsight or criticism, are against maintaining a state of Consciousness and relative well-being in what looks like a socio-economic war starting with the introduction of fear into the precious psyche and psychology. The next step may be to stimulate the economy with all kinds of loans and alienating commitments: the new slavery vs. the liberalization of the job market. Live the sustained authenticity of a spirituality or personal philosophy (similar to ethics but better by ethnicity) that challenges the necessity of moral conditioning cults that have failed to make us better, alone or in society, by delivering us from that fear of death that limits our awakening or waking up. A simple reminder.
According to Madame Benga Bengone, former Director of the CNRS in Libreville, Gabon: “Women are the pillars of African society, which is predominantly matrilineal. Women give birth to the economic raw material that is man. She is a wife, mother and citizen – roles that have been defined since ancient Egypt. She has the energies of creation, materialization and procreation. She is the woman who speaks to the invisible. In Gabon, she is elevated to the rank of Osis and Osiris, this divinity from Egypt with her zither and her Ankh is the seal of our Republic. Our constitution gives the same rights to women as to men. 60 ethnic groups 60 initiation processes invented by the Gabonese woman of yesteryear. Our rights are there for all to see. White people, Arabs and Asians know nothing about women; it’s us who brought them civilization and spirituality.
Traditional Ecumenical Evocation Prayer
For a Muslim, living is the 5 prayers and waiting for death, which is the revelation of the great Truth (e.g. “I wasn’t up to the task, capable of living like a man with all his responsibilities. I’ve screwed up”).
To be a companion of the Holy Prophet (SAW), i.e. a Sufi, is to make others want to glorify Allah at the sight of him.
Totally submit your heart (Taslim) and the acts that help your earthly trial of purification (Tassawouf) to sincere and regular Prayer (Philosopher’s Stone) (AL Lah) and have no constraint in Religion.
We have been told that in matters of Tradition and Mysticism, one man sows, another reaps. Thus, the All-Merciful Messiah Issa ibn Mariam the Most Merciful Father announced the coming of the Christ of the Parousia Ahmad, Mahdi, well-guided, worthy of praise, to complete his poetic oral work with the Revelation of the Spirit of Truth, the Noble Quran. Corresponding to a symbolic evocation of the Archetypes marking adulthood (age 33; Royalty; Wisdom) and maturity (age 40; Prophecy; Justice) after the end of adolescence at age 24, marked by the sacred union of Marriage, Adama and Eva or Astral Awakening, Buddha, Idriss. Next comes the milestone of the test or cup for confirmation of the previous stages of initiation (being; “I am”; Truth; Consciousness) and definition (Life; “destined to”; Love; Energy) mentioned above. This will be decisive, in the event of Victory, for the sanctification of the Archetype of Meho Omar, the Moderate, Seal of the Children of Adam, by Acceptance of Reality (MA’AT; Providence), and combat of Wealth and Celebrity (Ankh; Time of Immortality) from the age of 42 or later, on other occasions, in the event of failure, according to the law of recurrence. It’s a good idea then to stop waiting for the temporal manifestation of historical spiritual Avatars from outside. But to become them in all Eternity or depth from within to reach the different stations of glory of the Invisible in Zion (Solar Legislation of Matriarchal Animism) and or Janah (Lunar Legislation of Patriarchal Islam) up to the ultimate one of Divinity (Totality of Ascension Paths). Vision of the Black Way, the Way of the Gods.
Charisma Schisma: from Mystic Saints to Psychic Saints
For a Simple living is and expectation of the Future (otherwise known as Providence through Time Its Messengers) which is the acceptance of the Reality of what is here and now (which is not necessarily done by those who claim to live in the present moment who seek sensations of being in Life by doing becoming the in-doing).
To be a great Friend of the Lord Life, Omar, ie SA bas is to keep silence and inner solitude by letting go of the outer World (Money and Image) in seclusion without reclusion or exclusion.
Love yourself (Pride) and your Life (Lord your God) as your Next (Important Man here and now with you) and be no longer afraid.
Break with Chamberlans and Mystic Charlatans (elitist Mysticism) by Profane Consciousness (monotheistic Mysticism).
The state of our world shows a very flat Earth, where injustice and iniquity succeed one another with the greatest impunity, in areas where their strategic interests are at stake. They are destabilizing countries that were once on the path to consistent socio-economic growth, but are now being sidelined by a simple desire for legitimate sovereignty, without any large-scale mobilization of enlightened people. We are content to boast about our career success while burying our heads in the sand about facts that will have consequences for the freedom of generations to come. There is an urgent need for awareness and a Synergy of daily struggle, each at his or her own level and according to his or her own power, to re-establish the right of the abused majority, without the expected messianic intervention which is only a symbolic reality of the initiation of maturity of every being who leaves the profane to confirm the meaning of his or her life by a project stemming from the alignment of his or her being with a destiny. Truth and Love, Life, Consciousness and Fire.
Schism of Promotion: from International Cooperation to Partnership Correction
Break with Technical Cooperators (formal knowledge) for Nomadic Consultants (informal knowledge).
The analogy with the clergy is a good illustration of the world of international development. The UN has a Pope who manages the collection of “cult deniers” and enunciates dogmas in the form of agendas he himself does not believe in. The college of eminences, international organizations and cardinals reflect on the supporting texts in Synods or Conferences and write aid projects applying ineffective, unilateral recipes. Bishops, in charge of projects or programs, supervise diocesan regions or intervention territories. The priests, volunteers, put into practice the breviary or ethical code of “missionary love”, while the translators, local employees, facilitate the work in the field. Finally, believers, the target populations, are still experiencing the same realities and difficulties without the great changes announced, or the “social innovations” of CRI, yesterday, today and tomorrow. Simply another arm of the geopolitical influence of the invisible, underground nomenklatura.
It would be high time for migrants, for socio-economic reasons, to finally choose the path of Consultation, whatever the cost, in a battle to deregulate the job market which is not really favorable to them, through veiled discriminatory measures, thus depriving companies of a manna of Quality that can be bent to their will. The ultimate goal is to gain recognition for skills often acquired with great difficulty and sacrifice, until their integration or even inclusion in local ecosystems is justified not just by the choice to mitigate demographic deficits, but by the valorization of their ethnocultural contribution. The Silent Revolution.
Emules or Competitors?
Rediscovering economic twinning (Emules)
Long decried for being the extension of a form of imperialism, or leading to complacency over financial abuses, North-South cooperation has gradually and officially given way to political disengagement, the better to let the harsh economic logic express itself, with all that it still entails in terms of prevalence. Far from plunging into an analysis of political and economic strategies, let’s see how ethnic entrepreneurs can make the most of the potential of globalized trade to develop a successful business.
The ethnic entrepreneurship of diasporas and the informal sector of people left behind in the mother country can create a formidable market within the framework of South-South cooperation, where cultural realities are known and shared by those establishing a commercial relationship. Immigration selection criteria in large cities mean that many expatriate community members (usually first-generation) have a high level of education, or accompany a member whose qualifications or economic or social profile is in demand (“selected immigration”). The need for entrepreneurship arises from employment barriers and financial emergencies. On the other side of this identity coin is the resident of an emerging country, where living conditions and the job market are reserved for a minority, often the country’s elite, who cannot easily offer all social strata the opportunity to earn a decent living and cover basic needs. Informal trade is a refuge and the only recourse in the absence of social support measures. Many dream of taking the path of exile in these same cities that reflect economic success, human rights and freedom. In this case, we fall into the barriers mentioned above, if not into illegality. Is it a piece of identity for an economic people who need to assert themselves to break the deadlock, or a mirror of oppressive realities? How, then, can we create a synergy of cooperation between these two poles to break the deadlock?
The solution, which comes to me from an initiative that has not been sufficiently exploited, so many resolution models abound on the continent without the uniqueness of a sense of construction making them sustainable, is to rediscover economic twinning. In fact, we could simply propose the exchange of markets between players in the mother countries and members of the diaspora. Of course, the existing model that naturally springs to mind is import-export trade, where products can be exchanged or ordered according to the needs of each target population in different regions. And let’s not take the example of the professionally active layer who diversify their source of income by investing in certain businesses (used cars, cabs, boutiques, agricultural supplies) or in real estate by force of local or offshore advantages. Here, I’d like to go a step further: linking economic assets involving the engineering capacity and service sector strength of ethnic entrepreneurship with the cultural aspect through artistic creativity in informal trade (see my article “Made in Africa”. This is the starting point. A professional from the diaspora could offer specific services (market research, marketing plan, design, project study and follow-up) because he or she has access to high-performance tools and up-to-date information in the economically developed city where he or she lives. On the other hand, the informal economic actor can offer his artistic and ethnic creativity to personalize the production of articles destined for sale in the cities, as he is immersed in an environment where living conditions and the relationship with the country’s tradition favor the knowledge and use of ethno-cultural information. Engineering would be transferred to the mother countries by raising the level of services, and in return the cultural richness present in the Cities would be strengthened, enabling the communities to better integrate through their individuality within the group, rather than fighting de facto to prevent subsequent generations from being totally assimilated and losing their cultural identity as part of the social equilibrium of integrated immigrant populations. Let’s take the example of a project manager who would offer consulting services to companies in his field of expertise in Africa (since he has had to adapt and work in another field while waiting for something better in the City where he lives), so that they can win better international contracts, while he can continue to build his expertise and prepare for an eventual return by weaving a network of stakeholders and partners. He would be paired with an acquaintance who makes traditional or non-traditional art objects and who could develop new models or design artistic projects for the project manager who owns a 3D printer in which he has invested and which should open up the ethnic “Lifestyle” market for members of his community in the Cité. With both services offered at competitive prices, the overall performance of the pairing would be a considerable asset. It’s up to each economic player to promote this logic of exchange between engineering and creative services, and to access it freely as a dynamic of sustainable economic development for all generations.
Are we really competitive? (Competitors)
This winter also marks the approach of the end of the fiscal year for many community organizations working with Montreal’s diverse cultural groups. It’s time to take stock and report on the action plans put in place in response to mandates received.
In the case of entrepreneurship, the year was full of twists and turns, on the one hand due to the imposing reform undertaken by the government to clean up the budget and redeploy the support players. On the other hand, ethnic entrepreneurs themselves had to be more imaginative in seeking out sources of financing that were already scarce in the first place. Indeed, in the face of apparent economic gloom and an insufficient job market, entrepreneurship has been the path chosen by many, either full-time for the bravest, or part-time for the cautious. Nevertheless, in this exercise of self-employment or business, often initiated in the urgency of a drop in income, many elements tarnish the overall performance of the ethnic economy.
First of all, the choice of niches, physical enclaves and consumer communities implemented with the aim of restoring identity or a cultural reference point for members of the diaspora all too often becomes a refuge for entrepreneurs hesitant in their positioning or expertise. In this way, they choose to appeal specifically to a public that is unaware of the standards in their field of activity, and who have little regard for optimization as long as a low-cost result is provided. Secondly, many take pleasure in claiming an ethnic specificity (which can sometimes be justified) in a global market that is only waiting to be seized by the most daring and successful. Competition is bound to come sooner or later, in order to develop one’s economic structure and strengthen one’s position. Finally, the attitude itself is not there when pseudo-experts fail to recognize their faults or shortcomings, knowing that these have a cost for the customer who has finally emerged from the cave and often has to start all over again. A simple investment in continuous retraining and education would be more appropriate to the defiance of the aggrieved customer. The glass prison that limits the ethnic entrepreneur is therefore also the result of his own difficulty in freeing himself from a heavy legacy of marginalization and a negatively conditioned mindset.
In previous articles, I have called for greater openness to the world, particularly following my experience in New York. It’s a pity that the label “ethnic entrepreneurship” is associated with prejudice, when in fact many people belong to it and give their best in what they do to succeed. Certainly, a greater number of models could create a shift in perception from another part of the business world, which I would describe as corporate, formal or normative. There is a strength to be developed from the diverse identities of diaspora members. Is it a sign of contempt, or a reality of integration, that some of those “freed” from the transitional economy of ethnic entrepreneurship no longer want to be associated with it once they’ve entered the formal world? I don’t know, my desire is to belong to this ethnic identity, to open up and integrate with the rest of the market, while at the same time participating in the competition on the strength of this specificity.
So what can I do to be more competitive?
Focus on the quality of your services or products and your professional expertise. If you’re recognized for what you do, there’s no reason why you should be singled out for your ethnicity (“money is color blind”). But you have to invest honestly to build that competitive edge, and not make assumptions about your capital or abilities. To each his own moment of truth, and to each his own choice of stubborn error or strategic reconsideration. Ethnic entrepreneurship has the potential to become a valued economic reality, and you are undoubtedly the actors of this change…
Portrait of the ethnic, informal and social economy workforce
Once upon a time, the “Peuple de l’a-guère” (People of Endeavour)
Insufficient income, which can take the form of precariousness or poverty when it is advanced, is a phenomenon that affects sections of the population that have become vulnerable due to the loss of their cultural, social and above all economic reference environment. This loss is most often due to the deterioration of living conditions, which in turn leads people to choose to migrate to areas more favorable to their development. This gives rise to both inter-state economic migration (immigration) and intra-state migration (rural exodus). The most frequent destinations for these populations are the large urban areas of the relatively wealthier countries in the sub-regions, providing a space where people and goods can circulate.
These populations, which we have dubbed the “Peuple de l’a-guère” People ou Endeavour (ethnic communities forced to migrate for economic reasons), face a number of integration challenges once they arrive on host soil. Integration is almost systematically associated with the idea of access to local resources, chiefly employment, which provides a living income and a decent status. Faced with the difficulties of achieving these conditions, we, The Wisemen Council, intervene indirectly by reinforcing the action of organizations working on the ground to improve economic empowerment processes, and directly to facilitate the transition of immigrant workers’ skills towards the entrepreneurial profession. We believe that the latter is a valid solution to the problem of insufficient income. Our contribution therefore lies in the areas of economic development and cultural identity. We believe that informal entrepreneurial reflexes fuel ethnic entrepreneurship in intercultural contexts. That’s why we’ve chosen to position ourselves and build our expertise in Project Strategy to enable any innovative or knowledgeable person with a business project to accomplish it and transcend their vision.
PART II. HOW TO MANAGE YOUR BUSINESS PROJECT IN A CRITICAL INTERCULTURAL AND FINANCIAL CONTEXT?
Step 0. Structuring -Envision
The financial crisis has accelerated our service offering for companies in critical financial situations. Indeed, with the geopolitical agenda that artificially triggered the conditions instead of waiting for a natural but not always controllable occurrence, the world’s leading economic centre is replaying its finale in a socio-economic “war”. It all begins with this Reset, at the end of which everyone will be more or less tested. Our team’s skills are used to draw up and manage strategic recovery plans for business projects. For those of you who like cult TV series, it’s a bit like the team from “Criminal Minds” who go out of their way to solve unusual crimes. We launch our activities on May 15, when everything’s going well. Since 2000, we’ve been preparing to intervene in crises to support ethnic entrepreneurs and others in difficulty. This is therefore an opportunity for Africa and its Diaspora to be reborn, and our Peace, Pay & Power is to help you, in the spirit of service, to make money again despite your critical environment.
How do I write an informal business plan?
The process of writing an informal business plan is the same as that of a traditional business plan, except that the content and arguments used are simplified for easier access to the first-instance analysis, which is far removed from the maze of technical details.
There are several options available to the entrepreneur:
Having a Guide
To draw up a business plan, whether informal or not, it is essential to assemble the following elements:
• A writing template including an outline.
• A sample business plan for inspiration
• A basic understanding of marketing and entrepreneurship, to understand the spirit of the essay
• Document writing and argumentation skills
• Know how to do online research for content and, above all, for market research.
• Master the presentation of accounting and financial data, or outsource it to a specialist.
The best thing is to try it out and improve through practice.
Support
Certain consultants and management students can offer to assist the entrepreneur in the development of his ideas, right up to the planning of the market launch, as described in the document.
Paying a professional
It is still possible to hire a consultant to write the entire document, after a preliminary interview and review of the project, in order to get a better idea of its contours and the assets that need to be put forward to investors. This service is generally not free, but it saves time and effort.
Alternatives to the business plan
Alternatives to the business plan include management documents with a specific presentation purpose, such as : Project Charter, Terms of Reference, Theory of Change, Business Model Canvas, Strategic Plan. All done informally.
Step 1. The Business Model – Believe
It’s often said that man is a gregarious creature, yet as our ego is reinforced by our worldly environment, it’s increasingly difficult for us to experience proximity in a balanced way without developing unhealthy Attitude biases towards manipulation (denial) or infantilization (fusion). All the more reason, then, to work on your inner self and your State of Consciousness. In fact, it’s rare to have to experience the community of burial and, above all, of divine judgment. Repossessing your Body as a spiritual center and Makham as a physical one allows you to relativize your interactions in Life or with the World, which, in some traditions, are seen as a succession of “Images” until death – the awakening described in Buddhism. It’s time to take up permanent residence in your Body, and to put your surroundings into perspective until you find the real meaning of your existence: this is Kairos or immortality or eternal Life (in depth) after the Courage to die to inherited conditioning then artificially maintained. You can therefore be reborn from within during your isolation, and enable Evolution on Earth to welcome the new race of Attitude Man, after the condemnation of Economic Man.
How do you build your business model?
The idea and its monetization
The idea of a business project is the new product or service (innovation or adaptation of the existing with added value) that we identify for the market in order to generate income from it over a given period (if possible, as long as possible).
A good idea or Vision must be :
• Bold, Explicit in nature, with measurable social impacts and economic results.
• Integrated, or at least adapted to what already exists
• Generate income either directly (marketing) or indirectly (federation).
To define a good idea, you need to know yourself and the market from which you want to draw income. The next step is to align the two by creating an activity, based on the idea, that balances and optimizes resources vs. results.
The purpose of any business is to sell, and mastering intercultural skills makes all the difference in local, ethnic and informal entrepreneurship.
Interculturality is a factor to be taken into account when aiming for growth and expansion in the market. In my opinion, two key factors are essential to winning market share: price and quality for both product and service.
There are several ways of monetizing your idea, specific to each type of audience (the most common), and these are referred to as revenue models (or even modes):
• Local: in-store sales, representation, franchising, subcontracting, retailing, etc.
• Ethnic: private sales, online sales, on-site advertising, membership, door-to-door sales, network marketing, etc.
• Informal: itinerant sales, display sales, home sales, etc.
Structuring
Business Model Canvas completed.
11 analysis criteria :
Customer segment: our main customers, the value we create for them
A segment is a homogeneous group of elements within a whole that contains it. Thus, a customer segment is a group of customers with common characteristics, for whom we will implement a specific sales strategy. Here, create groups with your customers and give them an explicit identifier according to their characteristics.
Value proposition: value, need, problem for each customer segment.
Recall your service offering (not activities) and give a key word characterizing it.
Distribution channels: reach segments, channel integration, profitability and customer habits.
List the places and sources where your offer is distributed or made available.
Customer relations: relationships by segment, economic integration and cost.
Give key words that characterize customer interactions.
(Example: share the vision that the agri-food sector can be integrated with each player having quality resources for better performance).
Revenue sources: payment method and parameters, origin of total revenue sources.
It would be a good idea to define a price list for each service proposed in the value proposition.
Present the type (from your catalog) of production as well as the quantities you want to produce (here) monthly (if not weekly or annually). Choose your frequency and be consistent throughout the document.
Catalog item and selling price. (optional at this stage)
Key resources: required for values, distribution, customer and revenue.
List the resources involved in your project.
Key activities: necessary for values, distribution, customer and revenue.
Give the design process for your service or product, or list the elements in no particular order.
Key partners: stakeholders, suppliers, resources, activities.
List the partners involved in your project.
Cost structure: significant costs, costly resources, costly activities.
Identify service production costs
List the costs you incur in producing the service or product. If you’ve identified all the resources above, you’ll now need to associate an amount or “cost” with them. (optional at this stage)
Production process: processes and procedures for manufacturing a product or delivering a service.
Describe how you obtain your service or product. Emphasize the key stages and indicate the resources involved.
Customer journey: the entire customer care process, from order to delivery.
This is another plus compared with the model. It shows the stages your customer goes through once in contact with your company, right through to the conclusion of the sale. You may not want to include this part in your informal business plan if you don’t think you’ve mastered it. Ideally, you should use a diagram to represent the journey. Contact us for further assistance.
Positioning
In my opinion, a good positioning must match the product or service to the customer via the market. The art lies in the combination of parameters
• The product or service: this is what you want to offer customers in the marketplace. The statement needs to be clear and give all the specifics of what makes you unique or what brings you closer to the other players.
• Customers: This is the heart of positioning. It’s what generates revenue and ensures the sustainability of the business project. It’s important to get to know them well, and to know not only their needs (which can vary), but also the interest they might have in your product or service.
• The market: This is where you sell your product or service to your customers. It provides an environment for your business project, with its various players, laws, trends and fashions, prices and so on.
Positioning means clearly stating and applying what you want to achieve with your product or service to customers in the market.
How can you be innovative?
There’s no magic formula for innovation. It’s more a question of a set of contextual parameters and resources which, when put together, produce a new or re-adapted element, like a chemical reaction crucible. We can then define a set of best practices that facilitate or encourage innovation:
Satisfying need or offering utility?
Innovation is not invention. It is aimed at a defined goal in terms of need or utility, and not the exploration of a phenomenon leading to the fortuitous discovery of an element. Innovation is therefore closely linked to the market or a type of customer (buyer persona).
Be unique, relevant and up-to-date
Like project management, innovation is limited in time, aims to respond to a problem with a solution, and is an effort made as a company that involves resources that can also be assessed by the key parameters of duration, cost and scope. The particularity of innovation is that the necessary market fit converts these three parameters into singular for scope, relevant for cost and current for duration.
The pitfalls of diversity
The informal sector is characterized by diversity, not only of supply but also of demand. As a result, every innovation becomes a discrete achievement (in the sense of a one-off) in a vast array of potentials already exploited or yet to be exploited. This poses the challenge not only of reproducibility, but also of scaling up to give an individual informal enterprise critical weight in the market.
How do you build a timeless model to last?
Timelessness is a series of choices made when composing the elements that come into play in the documents and foundations of a company, particularly in management rules and other operating charters.
A natural definition
When it comes to dynamic strategy, the simplest thing to do is to keep a guiding line close to your ego. It’s the best way to stay consistent over time.
A human vocation
There are several axes and criteria for a Life benchmark. These include three-dimensional space, time, the human being and many others, depending on the parameters of context or conditions that fluctuate with the shift of an operating point.
A constructive Vision
A Vision is like a Viaticum that nourishes the Meaning of Life and, with the individual’s personal Light, gives sufficient internal resource to pursue a socio-economic quest after founding an ethno-cultural home. This is what makes it so relevant, and thus the useful essence of any (re)construction.
An ambitious Mission
A Mission must be able to hold on to the mount that serves us throughout a project, be it Life or Market. This is where ambition, without being vain or pejorative, takes on its full meaning and, above all, its usefulness.
Authentic values
Authenticity is a human quality that counteracts the entropy wrought by the globalization of the late 20th and early 21st centuries. It’s a good idea to define one’s “I” and live in accordance with it, for the sake of stability in one’s psychic equilibrium.
A unifying Message
The Message linked to the cause pursued, as described in particular in the Share Wiser Technique, must enable several members of the public to contribute to it in synergy, without the need for personality leadership. This is the concept we call “Collective Savior” (Collective Mahdi), where everyone at their own level works for the salvation of the group as a whole.
An evocative slogan
Far from being just a Moto, the Slogan gives a clear indication of the Combat led by the structure, the company, or the promoter. It needs to be compact and yet have an easily accessible meaning.
Step 2. Managing your business project – Federate
How do you manage your business project?
It’s a good idea to have a bit of experience in the entrepreneurial field, to be able to see things from a different angle than the entrepreneur you’re working with. Otherwise, common sense is enough to avoid the main pitfalls. Ideally, you should also have a frame of reference, an analytical mind and a sense of scale.
Management and human resources
Management is often the preserve of a company’s decision-makers. The latter will show their limitations when it comes to making strategic choices and considering the use of marketing or technological tools for project deployment. It’s therefore a good idea to surround yourself with partners who can provide you with sufficient information to make the right decisions, whether operational, tactical or strategic.
The Mentor
Mentors provide entrepreneurs with elements of business know-how, serving as a safe haven for a type of management that has had to prove its worth. Mentors are often experienced, successful or charismatic individuals.
The Coach
The principle of coaching is to support the entrepreneur in his decision-making by asking questions that help him pinpoint weaknesses in his business project or, on the contrary, identify opportunities in certain aspects.
The Advisor
The principle of consulting is not only to put decisions into perspective, but above all to support them by facilitating the search for solutions based on the Advisor’s hindsight and listening skills.
The Consultant
The Consultant’s work, and not his or her job as a freelance or independent professional, aims to carry out a project in order to save the customer time or effort.
The Manager
As indicated above, the role of the Manager is to make decisions, neither good nor bad, but adapted to the smooth running of the company. It is the manager who takes the risks in the name of the collective and in front of the partners, shareholders and stakeholders in general.
Peer support
When looking for a solution, it’s possible to get help from other people in the same situation, or who have experienced the same thing. This is the principle behind self-help forums and resource collections based on feedback.
Networks
Networks are ideal places for sharing and exchanging strategic information, to help and guide the search for a contract. Examples include chambers of commerce and professional associations.
Material, financial and process resources
The structuring of a company involves the drafting of standards and procedures, which provide management rules for material and financial resources and processes. The latter are the subject of registers kept on a regular basis to ensure the smooth running of the company.
Suppliers and other stakeholders
Relations with the company’s third parties, i.e. government, suppliers and trade unions (in the case of large companies), require tact as well as rigor, not only in human relations, but also in accountability or reporting on the monitoring carried out by some or the interfacing of others required for the production of deliverables.
Autonomy
The entrepreneur’s self-learning is important if he is to maintain his autonomy in relation to all these roles and resources.
How do you operationalize your structure?
There aren’t a thousand and one ways to run a business on a day-to-day basis. There is a hard core of imponderables to satisfy, not only for company quality but also to guarantee viability and sustainability.
Accounting
It’s a good idea to be rigorous in recording operations, presenting them and rendering accounts. This is essential for clear monitoring. Failing that, this function can be outsourced.
Project management
Project management is this nuance that we bring to Management in the sense that it is the set of sciences required to achieve the strategic objective of the project as set out in each of the positions of its administrative and commercial structure.
Adequate facilities
Site location and maintenance is another important aspect of the day-to-day running of a business. It requires human, material and financial resources, and goes beyond simply keeping the premises clean.
How to manage relationships with government agencies.
The acronym PESTEL, lists the various dimensions to be considered as essential relationships for survival in a healthy environment, be it an ecosystem, a market or even an oecoumenon. These dimensions are Political, Economic, Social, Technological, Environmental, Legal or Juridical.
Permits and licenses
These are the sesames giving legal access to the exercise of economic activity in a municipality, a territorial, regional or international authority.
Taxation
These are the taxes levied on the annual financial year, which in return enable the provision of equipment or measures to support business activity.
Business law
On an internal market scale, business law regulates commercial exchanges and the sharing of strategic information between economic operators. It comprises all the legal provisions extracted from legal codes in general.
How do you manage project-based promotion cycles?
The special feature of projects is that they are of a fixed duration. They are therefore adapted to the new economic cycles, whose indicators are generally stable over shorter periods.
Life cycles
The life cycle of a project generally corresponds to the sequence: launch, planning, execution, follow-up and closure. The life cycle of a company, on the other hand, can be described as: birth, growth, maturity and decline. In all cases, it’s a description of a process aimed at achieving the objective, just like the deliverable in industrial processes. In the case of the Ka Method, the life cycle is defined by the sequence: Believe, Federate, Prosper, Share (Exchange), Deliver.
Waterfalls Method
The Waterfalls Method in project management is called a Predictive Method, because it involves rigid planning, most often using a tool called the Gantt chart, which is a way of representing the antecedents and durations of the tasks to be carried out in a project.
Agile Method
The Agile Method is characterized by an iterative execution mode. Starting from a block of tasks to be done (back log), we carry out mini-executions in homogeneous sequences of tasks, which are repeated as necessary until the workload is exhausted.
Ka Method
The Ka Method emphasizes project strategy by adapting ethno-cultural content to a socio-economic job. The most often spiritual texts serve as inspiration for the orientation of the company’s decisions, whatever they may be.
Step 3. The company’s economic performance – Thriving
“The substratum of a business enterprise is to sell with a realistic attitude and for an efficient result. Many businesses in general, and cultural communities in particular, don’t make it past the 3rd year of life or remain dormant, most often due to a lack of economic realism. And this realism is objectively demonstrated by the ability to sell on the market. This is true whether you’re in the informal (amateur) or formal (professional) sector. It therefore takes strategy and reflection, after having established the life capital of your project in a business plan, to achieve and concretely realize the object of your economic and social quest. The objective in composing a training course in business and community project promotion, was to provide tools and methods to improve the marketing of a company’s products and services, as an integral part of the socio-economic empowerment of a community, and to gain new business development skills for individual profiles.
Indeed, in the beginning, many simply don’t make any structured sales and don’t know how to handle the random customer interactions they have. From the very first topics I cover, I start by making people aware of how confused they are about their offer and activities, and then work on presenting them in a simple way to a third party. Then, after the pitch, I refine the positioning by involving the project’s environment. I also raise awareness of the players and levers that can be used to improve the identification of new customers, then improve the customer experience and the occurrence of sales, with all the marketing tools to be learned. In short, we’re moving from an amateur, intuition-driven approach to sales and, ultimately, to entrepreneurship, towards greater professionalism and economic performance. This is entirely in line with my personal commitment to working with my peers in ethnic communities in the Diaspora and informal populations in the Mother Lands.
The benefit at the end of the training should be great, and should make people want to read the other monographs to complete their experience. I was able to confirm that the main strengths of ethnic and informal entrepreneurs are analysis and diagnosis, and I also discovered that they have a plus in defining commercial proposals once the needs assessment has been carried out. However, they still lack confidence in themselves and in their project, which has led them to sell off their services and products because they don’t believe in their quality, despite all the positive feedback they receive. It’s a question of truly integrating this reality and living it without pride or guilt.
So, we start from the idea that sales is a shark’s job, justified by all the solicitations we receive, which contain an incalculable number of pitfalls. With the customer solution approach, we’re less about selling at any price, and more about sharing an enriching experience with the customer. This allows us to take a more sales- and marketing-oriented view of our need to (re)structure our business, because I’ve seen for myself, through my own sales restructuring, that once you’ve got the right internal processes in place, and above all the right knowledge of the business, it’s easier to multiply the number of contracts, which is the sine qua non of any business project.
The Academy of Lean Intention Philosophy provides an opportunity to reflect and step back from one’s own company. The internship isn’t everything, as you’re often more interested in advancing your own project than giving your time to someone else’s who has everything to keep you busy at the time you’re observing. What’s more, it’s not always easy to get involved in this kind of on-the-job learning. A light peer mentoring option from the Lean Intention Philosophy Academy could be a source of expansion and contact for entrepreneurs as a good complement to this experience.
To go a step further, it would be a good idea to take an interest in the profession of “Growth Hacking”, which seems to be a logical sequel to Sales (Re)Structuring, and would easily synthesize and apply it according to market trends. A number of resources are available to help you move forward with the business development of your project.
If I’ve been able to convert myself to greater economic performance and social adaptation, my faith is greater in being able to do the same with my peers in the Diaspora and the Mother Lands of my project.
How do you promote and sell your product or service?
An African proverb says “When elephants lose weight, gazelles die”. The onset of the crisis is certainly not favorable for the majors, but even more so for individual businesses, which are taking a definite hit in what is becoming a skimming-off or, if you like, an all-out natural selection. This is already the case for body care product promoters who target women who want to maintain their appearance naturally. In a context of uncertainty, this comfort is more likely to be sacrificed to household priorities. As a result, after assessing the part-time employment market, it would be wise to opt for a temporary diversification strategy, targeting a niche where consumer interest (willingness to pay) is preserved. This is the case of Retroconversion in wellness products and services towards Creation on Demand (to be triggered) for ethnic entrepreneurs in the West, and towards non-excessive Luxury (to be convinced) for informal entrepreneurs in the South. Sales will be lower, but the margin generated may offset the deficit. This means enhancing Quality and creating this range of complementary products or services, and adapting your sales strategy, particularly through demonstration and personalization. Here’s what Tradition and Mysticism teach us on this subject: Lk 16, 1-13 and Koran XI, 115-117. Remember that the Ka Method (Share Wiser Technique) consists of transposing Sacred Texts and Orality, through the so-called “Mirror Effect”, for the Strategy of one’s socio-economic activity.
N.B. With the constraint of Seclusion, you can opt for individual online coaching sessions where, without revealing all your secrets, you teach your customers how to order raw materials and design basic, inexpensive yet natural care products in line with your vision of care.
Marketing
Marketing is the set of techniques used to prepare products for sale. They are used to influence the market or customer segments. Advertising is a top-down or push activity, while branding (e.g. Personal) is a pull or bottom-up activity.
Sales techniques
Sales techniques are field activities designed to increase a company’s direct or indirect income. They involve actions on the parameters of the Marketing Mix, including at least Price, Placement, Promotion and Product or Service.
Corporate outreach
Recently introduced in the world of Non-Profit Organizations (NPOs) and Non-Governmental Organizations (NGOs), corporate outreach and influence is a way of getting messages across and, above all, of raising funds for a cause. It is the counterpart to Corporate Social Responsibility activities in the private sector.
How to manage Time effectively?
Money is often the sinews of war in economics, but for most processes it’s linked to time. Indeed, just as in project management, the quality and quantity of outputs from an operation or production site is linked to cost, scope and, of course, time. The mastery of time enables certain economic operators to differentiate themselves from others and make a difference in the marketplace.
Differentiation through efficiency
Taylorism defined a scientific method of production. In our own time, Mr. Deming in turn defined Kaïzen, which has enabled certain automotive firms to gain in competitiveness. The efficiency of industrial processes is a key factor in competitiveness.
The contribution of Agility
Agility has influenced the Information Technology and Computer Engineering sector right up to the emergence of Artificial Intelligence in the second decade of the 21st century. It enables software projects to be developed rapidly, with fewer migrations and infrastructure transfers to keep them up to date.
From fiscal year to project business cycle
The one-year fiscal year has set the pace for most companies. Now, with project management, it’s possible to have project-based accounting, which still has to be consolidated on an annual basis for the same fiscal reasons, as long as governments don’t change the norm.
How to find business opportunities with business engineering?
Business engineering is an important science in its own right, enabling us to prospect for customers and promote a service offering at the same time. It has its own life cycle: Prospecting, Study, Negotiation, Implementation, Follow-up. It is ideally suited to the consulting profession and to the art of selling, which it reinforces through strategy.
Step 4. A Quality philosophy for deliverables – Share
Good to know. I just received a printed book of a novel I published a few years ago. Probably 2012. I would remind you that I have declared to both the provincial and federal national libraries that my publications are in ebook form. Amazon simply allows me to make available to those who prefer the comfort of paper books the possibility of receiving “the printed version” of officially published ebooks. So there’s a series of ISBNs with or without cataloguing records supplied by the national library, and a series of KDP ISBNs assigned at the time of marketing.
Having said that, I had ordered the above-mentioned book for QA purposes, and it passed all the rendering tests sufficiently well without any distinctive mention according to objective evaluation criteria (operational and functional). Already, I know that my content may contain typos or a long sentence style that disturbs those who like to go fast. Doesn’t the Yoruba proverb say that “the Egungun (Revenant) moves slowly”? This observation prompted me to reflect on the consistency with which informal Quality is valued, as expressed by the Ka Method’s principle of “Do better with less”. While not necessarily subjective, “better” is too often associated with elitism and conservatism (rather than performance and adaptation). We have become so accustomed to going beyond the customer’s needs, that we turn them into a standard that will soon become obsolete too. And here we go again, in an infinite escalation befitting the liberal system and its consumerist paradigm.
So how do you define the informal Quality of this book I received today, which I have no wish to call into question? We’re back to the notion of Retroconversion, where art (Self-Mastery) and craft (Professional Knowledge) are not excluded from the criteria of aesthetics and performance, despite their rudimentary and, above all, Simple aspect. Simple is not to be associated with the condescending pity of fair trade, which has prevailed for too many years, placing the countries of the South in a position of obvious inferiority.
My position has always been that poverty is the solution, not the problem, of today’s economies, which are self-asphyxiating in the name of sacrosanct growth. That’s another debate. Thus, Informal Quality would be defined by the conjugation of matter and value according to the formula equivalent to or taken from that of the quantity of movement in physics retranscribed by mirror effect in convolution: Q’m=m x v. Of course, if this matter is money and this value, information, we return to the dimension of the economy that interests us more here.
A project or a business or community initiative of Informal Quality is therefore the convolution of its Budget by the Strategy (respectively Integral of money and information depending on the duration of the project). To this end, we encourage Leveraged Business Athletes and Time-saving Administration engaged in the ECO World competition. In all cases, there is an optimum in this formula to be reached, due to the consistency of the Eco-Human Factor (linked to Consciousness and Energy) which is to be preserved according to Time in Tradition, Mysticism and Reality. A book with important content for mankind must sell at a memorable price (Qur’an III, 187) that creates closeness with its content and flexibility with its container for the utility of its Light (Luke 11:33): this is particularly the case with books of living spirituality. In this sense, my book finally meets the criterion of Informal Quality. The challenge remains, however, to get it accepted in a market where this perception is seen as Innovation. This is the meaning of my motto: “Make the informal economy a Quality alternative to the Liberal System”.
Why produce with quality?
A strategy of recognition
In an intercultural context, everyone enriches the market with products or services from their own tradition, or even their own identity. This can lead to great diversity, confusing the customer’s choice and preventing the definition of clear trends.
It would be difficult to speak everyone’s language and satisfy all expectations in a clearly defined way. That’s why we’ve defined the major factors that serve as benchmarks for any growth strategy in an intercultural market:
Price: allows each individual to determine his or her ability to pay for the product or service. In the tertiary sector, it is a strictly monetary notion.
Quality: enables the customer to make his or her requirements known with regard to product or service specifications, and to ensure that they are met. It is a strictly informational notion in the case of the tertiary sector.
Attitude: enables us to establish and maintain close relationships with our customers and stakeholders, which are conducive to commercial exchanges.
The benefits of certain forms of Lean
Lean is the absence of fat and waste in most forms of production (Lean Manufacturing) or management (decision-making). Lean mobilizes quality control and quality assurance processes in most industrial processes, but also beyond, as in our case, as a philosophy of life.
Continuous improvement of the output (product or service) to enhance its market acceptance
Continuous improvement, often underlined by Six Sigma techniques, is a process of quality actions and their maintenance that is always present in industry. It’s a permanent, evolutionary effort to reinforce the quality of outputs (products or services) as their market positioning takes them from innovation, to standard, to obsolete.
How to raise funds?
Fund-raising is not the strong point of ethnic entrepreneurship, even if it does emanate from the popular informal economy. The most common pitfalls are a lack of interest in projects that, at first glance, lack originality (innovation), and a loss of proximity between members of diaspora communities.
Seizing the Web’s priceless potential
Community management, personal branding and inbound marketing are all tools that can be used to build a brand image that can be monetized either through direct sales or indirect returns in the form of event-related activities.
A few suggestions
Financing informal projects is a major challenge, given the low supply of investors interested in this sector and the poor guarantees offered by demand. In this case, it is more than necessary to innovate or to adequately solicit the community to which you belong in order to constitute the capital that is lacking in the informal business project.
You can refer to the approach described in the course for students and add your own ideas. Fund-raising should not be spread out over too long a period of time, as the people solicited may wonder what will happen to the first donations collected.
You need to set yourself clear objectives over time, and make every effort over a given period to achieve them.
Step 5 (Transversal). Learning stock and benefiting from lessons learned – To Free Doomed.
Setting up an informal food bank with informal online fundraising
Example of The Wise Fundings Food Bank
The Wise Fundings
Sometimes we mix fiction and reality, and as a Consultant and Author, I’ve shared the Vision of a silent revolution, or struggle without hatred but with hustle and savings to found and strengthen The Black Kingdom or ECO World. This vision in the Age of Time, where a figure expected to fulfill a prophecy – the Mahdi – is awaited, is accompanied by the effort of its adherents to create the conditions to facilitate his reign according to the Guidance they receive in their own Life and being.
Thus, I have offered the whole of my work based on 8 projects and 13 Consultants forming with me a strategic Ennead, to promote this idea that the renewal of Black civilization long under oppression and exploitation can be done inexorably by the contribution of each generation of young people and women respectively relief and pillars of our societies. Through this site, I invite the entire community to be reconciled with the practice of solidarity and the federation of efforts that we have lost since our original and deserved curse (Koran VII, 24 and Koran XX, 123), but which today calls for its Correction through Social and Economic Realism in emulation of those who have caused and are causing our loss on Earth. Yes, we need to return to Zion via the two-pronged path by which we fell: Love and Money; Awa and Adjoua. The users of these projects are called upon to be “containers of air” or “praying narratives of era” of The Black Kingdom, which is an inter- and intra-connected set of socio-economically sovereign households (financial independence and identity) evolving to make oil stains, thus from one step to the next, until forming a new community, a state spirit, a state of mind…
Accomplished, we are either Kings gods economic actors or Patriarchs prophets community leaders according to the two classic Archetypes of the family of Man and jinn. Now we’re asked to put on the clothes and above all the Attitude of Co-Recteurs Simples promoters of projects in a new race of Humans in the colors of the Soul uniform for the advent of the Economy as a new mode of mediation with God. Please join us in helping to bring forth the future shoots of this forest of Trees of Calm regained through Courage and Confidence: mood, vital force, blood, Ka, Conscious Energy, pathos.
Presentation
The Wise Fundings is an informal food bank in the form of a private tontine promoting projects for young people and women, users of The Wisemen Council’s projects as entrepreneurs, leaders or simple promoters of socio-economic projects. They are drawn from local, ethnic and informal workforces, some of whom have undergone initiation or sensitization to the Vision of Socio-Economic Sovereignty desired for the entire Black World, i.e. “The Black Kingdom” or the ECO World.
Faced with the scarcity of capital transfers in the form of grants or loans for projects supported by Techno-Financial Partners in the “international development” sector, we have revitalized traditional African sources of financing, calling on the solidarity of every member of the community. This, in order to support the strengthening of the Black entrepreneurial base (INC giving socio-economic power to the community) in the face of the limits of micro-financing, its ethics and the complexity and demands of credit systems.
We have set up this Informal Food Bank to provide our users with additional funds in the form of donations, loans and leases, while encouraging return on investment in the form of voluntary or contractual financing to maintain the Bank’s assets.
The principle is simple. We provide introductory and awareness-raising training or information to young and female aspiring project promoters whom we get to know. We select those with the best attitude towards their project and the stakeholders involved. We assist them in the implementation and advise them on the viability and sustainability of their initiatives, or simply to relieve them of the difficulties preventing them from contributing as an asset to the economy. At the same time, we solicit donations, loans or leases for our fund, and administer them for the Bank’s long-term survival, or at the express wish of the investor.
Ideally, we prefer to invest in the form of a capital lease, remunerated according to the risk and not the duration of the loan, comprising a start-up grant and a growth operation loan repayable at different times according to the duration of the projects or their stage of development. The remuneration is thus fixed whatever the duration of the investment, but is a function of risk.
For more information before contributing to The Wise Fundings Informal Food Bank, please contact us (admin@thewisemencouncil.com).
Fonds d’Aide Populaire et Communautaire
The Wise Fundings Informal Food Bank is a private tontine of young people and women who are economic players, entrepreneurs or not, ethnic or informal, community leaders or simple project promoters. The investment action is based on Popular and Community Aid Funds, respectively for the South and their Diasporas, collected upstream by any sympathetic member and managed by The Wisemen Council and its affiliates on their behalf.
The available funds are transparently displayed, as is their use over the course of the year. The beneficiaries of this aid are the users of projects carried out by supporters of the Vision and Cause entitled “The Black Kingdom”, which consists of founding and then strengthening the ECO World, i.e. a Black socio-economic heritage (Ethnic Identity and Economic Development) that can be passed on from generation to generation and incrementally enhanced to guarantee, in fine, the power of ethnocultural affirmation and preservation, a guarantee of sovereignty (financial independence) and renewed salvation for Black Civilization.
The principle of informal online fund-raising (à la queue Leleu) enables, at various times, one or more resourceful people to help one or more promoters of cascading projects through an Economic Actor and or Community Leader Mediator acting as a Bridge between the two parties. The aid is paid to the Mediator, as a Socio-Economic Pole, for his or her personal use (the institutional case is regulated by the Autorité des Marchés Financiers, depending on the volume of transactions). This assistance may be financial, strategic or in kind, and is administered at the Mediation officer’s discretion, after satisfying the lawful and real purpose of his request or not, according to the current usefulness he defines in the Solidarity Market segment (including him) linked to his social commitment. In this Solidarity Market, an image of the dynamics of Provision and the Power of Providence (Hand of God) according to the law of MAAT, the viable capacities of some and the projected consumable uses and lasting utilities of others are brought together at a Time of Establishment. Informal online fund-raising is based on Exchange (credit and leasing) and Sharing (donations) in a Marketplace of intra- and inter-community Solidarity (Community Economy) driven by Empathy (Ethnic Communities) and Sympathy (Informal People).
Favoring credit and leasing enables us to maintain a Savings fund for investment in other Income-Generating Activities (IGAs) of the Community Economy (Informal, Ethnic, Social and Digital) while donations target a long-term impact by remedying a critical or urgent short-term situation.
The para-entrepreneurship solution enables Solidarity income to be drawn for the community from the operation of an economic enterprise in concert with the obligation of status and social role, i.e. employment in North America, the family group in the South and the level of education in Europe, which are our three main regions of intervention.
Informal Faith is thus characterized by its Strength of Solidarity and its Drivers of Empathy and Sympathy.
K.P.A. Messie “IESU Mary, The Rise” allow allocations to the Fonds d’Aide Populaire et Communautaire.
Debts and committed quests
Thanks to the K.P.A. Messiahs.
K.P.A.: Key Project Angels
Projects YET AND OR Pilot initiatives for Eco-animism Observation
Year Name Code Sex Country Amount (CAD)
2009 JEAN. A. F FRA 70**
2011 LE POINT RISE X CLD 2618
2011 LE POINT VD X CLD 1072
2011 LE POINT DON X CLD 280
2012 DEL. S. M CAN 1900**
2013 DEL. S. M CAN 300
2015 H. & M. X CAN 40
2016 GLO. D. F BEN 10
2016 KHA. G. F SEN 100
2016 DED. Y. F TOG 20
2016 ALP. D. X SEN 70
2016 DEL. S. M CAN 199
2017 FLO. S. F BEN 802
2018 BAD. B. X BEN 460
2018 DEL. S. M CAN 10567
2018 ELE. C. M CAN 690
2018 FLO. S. F BEN 1595
2018 FRA. L. F FRA 500
2018 E. N.O. F GAB 1141
2019 H. & M. X CAN 70
2019 FLO. S. F BEN 600
2019 RIC. S. M BEN 100
2019 FRA. L. F FRA 2075
2019 MAW. S. M FRA 502
2019 DEL. S. M CAN 3614**
2020 PAP C. M CAN 400
2020 NGO. N F CAN 100
2020 FRA. L. F FRA 1060
2020 FLO. S. F BEN 437
2020 DEL. S. M CAN 668
2021 SAL. A M CAN 100
2021 FRA. L. F FRA 100
2021 FAM. S. X BEN 867
2021 E. N.O. F GAB 776
2021 DEL. S. M CAN 2080
2021 BAM. A. M FRA 135
2021 FRA. L. F FRA 1000
2022 FRA. L. F FRA 21
2022 DEL. S. M. CAN 434

Total 37573

Projects YET AND OR Pilot initiatives for Eco-animism Observance
Year Name Code Sex Country Amount (CAD)
2021 FLO. S. F BEN 2400
2022 INE. H. F BEN 300
2022 ROM. S. M BEN 225
2023 ROM. S. M BEN 2
2023 BOUR. L. A. M BEN 116
2023 KAD. D. F CAN 56
2023 ASH. S. F CAN 25
2023 SAL. A. M CAN 50
2023 JUN S.F. F CAN 250
2023 INE. H. F BEN 200
2023 OUM. Y. E. M FRA 294
2023 MOU. I. A. S. M MLI 1
2023 MAN. M. M FRA 80
2023 TAS. B. F FRA 65
2023 MOU. K. M MLI 120
2023 EX. U. X SION 4324
2023 JEAN. A. F FRA 70
2023 MAL. L. F GAB 2228
2023 IBRA. N. M GUI 50
2023 MAHA. B. D. M CAN 200
2023 FATOU. T. F CIV 60
2023 AMA. O. D. M GUI 60
2023 TIBI. B. B. M BFA 150
2023 ERIC J. P. T. M CMR 100
2023 FORT. F. M HTI 100
2023 KIKA J. F HTI 100
2023 RON. W. M BAR 100
Total 21726

Simple Wealth is the fruit not only of formal socio-economic entrepreneurial effort through Savings and for Savings, but also of intra- and inter-community Sharing and Exchange of informal Excess Wealth that can be passed on from generation to generation.
Utilities generated
HESSI: Historique et Éventaire de Sommes Supportives Investies (History and Inventory of Supportive Sums Invested).
List of current HESSI (Mahdi HESSI).
Tontine: A tontine is a collective savings association that brings together savers to invest jointly in a financial asset or property owned by only some of the subscribers. There are three types of tontine: real estate, financial and tontine associations, which are a type of mutual company most commonly found in Africa (source: Wikipedia).
The HESSI list of the Hour (Mahdi HESSI):
Projects YET AND OR Pilot initiatives for Eco-animism Observation
Year Usage Name Code Sex Age Country Amount (CAD)
Grant Credit Crédit-Lease Return
2012 Soin de santé spirituelle AHM. S. M 34 CAN 1900**
2013 Aide pour frais familial JAY. F 23 HTI 300
2016 Soins de santé urgents FAT. D. F 35 SEN 56
2016 Bourse d’étude JOS. A. M 26 GAB 111
2016 Achat matériel de travail couturier NDA. L. M. M 26 SEN 232
2017 Frais de diplomation en coiffure ROS. D. S. F 26 BEN 464 464 464
2017 Achat Inventaire boutique textiles CEC. K. F 25 BEN 714 714
2017 Aide diplomation patisserie MUR. A. F 23 BEN 23
2018 Fonds de roulement Cafétéria WIL. M 24 TOG 123
2018 Soin de santé spirituelle AHM. S. M 39 CAN 2674
2018 Soin de santé spirituelle SAN. A. F 26 BEN 5098 5043
2018 Bourse d’études GIS. A. F 20 BEN 1000
2018 Aide pour fête communautaire FON. H. X X CAN 50
2018 Aide alimentaire AIC. D. F 22 SEN 421**
2019 Aide alimentaire et matérielle CEC. K. F 27 BEN 93
2019 Aide au transport nouvel emploi ANI. A. F 27 BEN 104
2019 Capital-Action Fast-food mobile JOS. A. M 28 GAB
2019 Mise de fonds commerce informel AIC. D. F 23 SEN 124
2019 Aide au transport nouvel emploi ANI. A. F 27 BEN 90 80
2019 Aide alimentaire et matérielle A. THI. F 23 SEN 3062**
2019 Prime de stage GIS. A. F 21 BEN 153 80
2019 Aide aux frais de scolarité GIS. A. F 21 BEN 141
2019 Soin de santé spirituelle Ancestrologue AHM S. M 41 CAN 209
2019 Aide alimentaire AIC. D. F 23 SEN 92
2019 Caution pour logement AIC. D. F 23 SEN 139
2019 Mise de fonds commerce informel AIC. D. F 23 SEN 124
2019 Soins de santé urgents SAB. A.F. F 26 BEN 70
2020 Aide alimentaire AIC. D. F 24 SEN 160
2020 Soin de santé spirituelle Ancestrologue AHM. S. M. 42 CAN 518
2020 Aide alimentaire AIC. D. F 23 SEN 221
2020 Soins de santé et Alimentaire A. THI. F 24 273
2020 Entretien ou Sustenance Foyer A. THI. F 24 464
2021 Entretien ou Sustenance Foyer A. THI. F 24 6801
2021 Lunette SAB. A.F. F 28 BEN 1039
2021 Soin de santé spirituelle Ancestrologue AHM. S. M. 43 CAN 608
2021 Caution pour logement SAB. A.F. F 28 BEN 260
2021 Paiement dette AIS. Y. F SEN 121
2021 Aide sociale ANN. M.M. D. F 25 SEN 103
2022 Aide sociale ANN. M.M. D. F 26 SEN 333
2022 Soins sociale pour santé Maman ANN. M.M. D. F 26 SEN 230
2022 Trousseau Filleule ANN. M.M. D. F 26 SEN 222
2022 Remboursement Dette ANN. M.M. D. F 26 SEN 158
2022 Soin de santé spirituelle Ancestrologue AHM. S. M 44 CAN 268
2022 Mise de fonds commerce Bar Lounge NAD. M. F GAB 61
2022 Aide alimentaire AIS. Y. F SEN 546
2022 Aide alimentaire et matérielle SAN. A. F 30 BEN 188
2022 Soin de santé spirituelle Islamophone AHM. S. M 44 CAN 4944

TOTAL 33201 7697 17154 8350
Solde 27473 5667

“O [ALA]. I help your young Mothers. You help my young Mothers. I surrender totally. The Future, should be waited, after asking in Prayer.”
“Ô [ALA]. J’aide tes jeunes Mères. Tu aides mes jeunes Mères. Je lâche prise totalement. Le Futur, s’attend, après demande dans la Prière.”
“O [ALA]. Yo ayudo a tus jóvenes madres. Tú ayudas a mis jóvenes Madres. Me suelto totalmente. El Futuro, espera, después de pedir en Oración”.
**Total amount evaluated.

Donation: sum invested as a grant with no return objective, left to the discretion of users.
Credit: sum invested as a loan with a return objective, with or without a term but without interest.
Lease: sum invested as capital with a return objective and interest linked to risk rather than duration.
Return: sum received from users as reimbursement or contribution to the financing of the tontine fund.
Reminder: the present Life is not just play and fun, it’s a struggle of enterprise, whatever it may be, but useful to GOD, the All Divinity, Omnireality, the Community of Servants and Slaves submitted to the Divine, in the various dimensions and fields of Life.
Projects Yet AND OR Pilot Initiatives for Action in Justice and Role Wisdom (Economy, Spirit, Enterprise) of Eco Animism
Year Usage Name Code Sex Age Country Amount (CAD)
Don Crédit Crédit-Bail Retour
2023 Bourse Épouses THI. A. F 26 CAN 64
2023 Bourse Jeune Mères ANN. M. M. D. F 23 SON 64
2023 Bourse SOS Mémés A. THI. F X SEN 64
2023 Bourse Adolescentes AIC. C. F 15 GAB 62
2023 Bourse Filles TOB. X. M 6 BEN 66
2023 Bourse Foyer Ka ECO Sè (Dee) X 14 CLD 69
2023 Bourse Foyer Ka ECO Sè (Amina) X 6 QBC 45
2023 Bourse Filles ECO Sè (ANDA) X 4 ECO 111
TOTAL 545 545 0
Solde 545 0

Good Autonomous Bongo (GAB Bongo as Money)
« We deliver Projects and Initiatives. On délivre des Profils ». It’s a Love Food Money Bank used for inter-community exchanges and intra-community sharing, with a multi-faceted Strategic Organization including a Philosophical School in Soul Autonomism: Soothing Ethnocultural Stress and Socioeconomic Distress, in Violence against Mothers (15 – 75 years), in vulnerable and marginalized migrant labor, from Canada, Africa, and Europe, who do not have a temporally stable living situation. This is commonly referred to as The Silent Revolution in The Black Kingdom Odyssey. “Every Man is important in the Eyes of God”; “Do not be afraid to be proud of yourselves.”. Reminder.
Promoting a space for exchange and Sharing (Exchange)
Example of the Share Wisers project
The Sharewisers Barter Market is a platform for exchanging and sharing opportunities (outlets and books) and news (information and news) for peer economic players and community leaders who have the potential to influence migrants for economic, political and humanitarian reasons (Diasporas), and humanitarian migrants (Diasporas), and of the Couches populaires gathered by tontiniers solidaires des terres mère group (Perfora) to constitute levers of economic and identity reappropriation, thus fostering socio-economic intelligence within the community of local, ethnic and informal entrepreneurs…Le terme “Share wiser” vient d’une technique de promotion développée par The Wisemen Council dont l’étymologie véhicule le sens de “Share wiser than the market“ soit dans la description totale de cette philosophie “Share the information wiser than the market in order to better create money in community”.
It’s an invitation to economic intelligence in community, to encourage the development of initiatives and projects in line with our vision of “Making the informal economy a quality alternative to the liberal system”, to put people back at its heart.
Participation is voluntary, free and responsible, enabling exchanges and sharing to retain their effectiveness and value. English and French may be used, subject to moderation by the site management team.
Ultimately, exchanges and sharing on this platform should enable us to offer members of our communities contracts, utilities and content that we hope will support our daily efforts to promote and prospect business projects and develop or affirm ethnic identities within the Black World. Investors and experts can commit to contributing to enriching the platform’s impact, reach and effectiveness. We are counting on the moral commitment and ethics of each member to ensure that this platform is useful to the community. Enjoy your exchange and sharing!
The Wisemen Council team

PART III. ADOPT A LEAN AND AGILE METHOD FOR PROMOTING COMMUNITY BUSINESS PROJECTS
Synergistic Strategy Concepts. Honoring your “Appel du Coeur” at all costs, and converting it into a marketable and useful project for the community.
Management
The story of “The Burning platform” is an interesting one. It’s what we (Simple, Homme Attitude) ideally need to do in our contemporary world, because we can no longer fulfill ourselves with our chosen jobs to live decently. Either we courageously embark on an entrepreneurial adventure with seasonal contracts, projects and activities, both in terms of time and space, and even physical presence, as well as nomadic and virtual consultation (telecommuting), allowing us flexibility with our health and family life (work with savings and vacations). Or we remain in the classic pattern of a regular job and continue to exhaust ourselves through stress, because the tasks are not conducive to the installation of Sakina or Heart Satisfaction (Peace; Inner Calm) and Security or Income Sufficiency (Payroll; Outer Patrimony) through the pursuit of a transcendent Vision and not alienating expertise.
We must take the risk of jumping into the Pride of the entrepreneurial profession, with its financial ups and downs requiring Courage and Calm in Effort and Pleasure, and say goodbye to the rampant mediocrity that comes from salaried employment, with its prison of socio-economic conformity and not of comfort, which does not honor the share of the singular deposit of divine knowledge that we have all received in our hearts through our Book or Destiny.
We can join our Strength and our Engine which is Faith in our Success by Agreeing to Share opportunities in outlets and work and Exchange strategic Intelligence of information and news.
Finally, the proposal to liberalize the job market and convert it into a consultancy market would help to reduce the staggering unemployment figures, a major factor in underdevelopment, by enabling community members to earn a living wage, to be combined with a necessary reduction in their lifestyle.
It is therefore this Correction in our Attitude that will enable the Economy and Identity (informal and ethnic) of Africa and its Diaspora to achieve Civilizational Renewal.
The economic approach
Sometimes the terms used to pursue a goal (and not to fight against an evil) can be limiting from the outset, as they unduly imply the non-achievement of the objective or the state of satisfaction. Thus, the term “Development” (Empowerment) used for economic sovereignty should be replaced by “Action” (Promotion), understood as socio-economic for projects or programs with a measurable, decisive or definitive impact. The same applies to “Gender Justice” (Feminism), which is used for Social Innovation, and should be replaced by “Role Wisdom” (Charisma), also in the socio-economic sense, for the same type of intervention mentioned above. It’s time to call on the Peers of the Diaspora’s ethnic communities, who have the dual advantage of ethnocultural proximity and monetary and informational technicality.
The challenge of poverty is, and always will be, one of sharing by the richest, which they disguise in various ways by indexing the structural weaknesses of the victims instead of their human failings.
Without this, all we’re doing is diversion, animation or entertaining, financed by the budgets of the donors and therefore the taxpayers themselves.
“Stay true to your destiny!
The promotion technique
The challenge of the Informal Way, whose products and services depend on the Karma, Capital, Abilities and Qualities of the economic actor or community leader, was initially to find outlets and work through Sharing and Exchange. However, the impact of international competition, which replaces and stifles the simple emulation of the domestic market, means that we need to move away from the traditional rut of promotion (window-shopping) and project prospecting (itinerant sales) to that of Re(d)Action (on-demand sales). This enriches the notion of target clientele with that of lifestyle rituals, ultimately giving rise to the notion of “socio-economic election seasons”, where the focus is on appreciating the business project (product and services) with a view to gaining support and then voting for it through ongoing purchases and orders. A season occurs whenever there is a crisis or change in a cycle or market, i.e. a disruption in a contractual and relational regime or status quo. We therefore build up a permanent range and inventory that we distribute at each appropriate period or moment. This is monetary-informational mediation.
The identity
Migraphobia” is etymologically defined as the fear or dread of the migrant, but the meaning is useful for the functions of “hostility towards migrants and immigrants or immigrants”. The definition of this word, born of the last globalization of the 21st century, varies according to milieu (USA, Canada, Europe) and period (War, Hardly). There are many inferences as to its ethnic dimension (around a religious, racial, regional value, etc.), and some see it as a media manipulation aimed at hiding the deficit in socio-economic policies. Francophone and Anglophone cooperation, as well as international anti-poverty institutions and organizations, use development and feminism to address a phenomenon of ethno-cultural oppression against the peoples of the South (Latin America, South-East Asia, Africa). (Adapted from Wikipedia Encyclopedia)
Two strategic concepts
Two facts need to be contrasted to understand the dynamics of ethnic communities. On the one hand, the Cypher is a practice in Black urban culture that consists of enriching a generally artistic improvisation with an effort of Charisma. On the other hand, the Syphon is a practice that consists in drawing liquid from a container at a pressure different from the ambient pressure, generally by sucking through a hose, creating e-motion (e.g. as opposed to pro-motion effort). It would be better for the community’s economic power to avoid the practice of Syphoning the physical and psychic resources of the most endowed by devaluing and devaluing their monetary and identity heritage for the Consumption of their Money Savings (Transmissible Heritage). Members are also urged to practice Cypher, which is to leverage each other’s physical and mental resources to improve their own performance, in order to Emulate their Image Harness (Pride). In short, we would do well to correct our propensity for assistance by colonizing willpower for an Attitude of effort by necessity of sovereignty as a daily economic prayer for the Renewal of Black Civilization.
“One does not wallow in infantilization when one’s destination is great.”
Strategy and Organization of Corporate Life
Finance driven by Attitude, Quality, Realism and Time Performance
Contrary to what is commonly said in business, I believe that the important thing is not to leave one’s comfort zone, but rather to enter resolutely and firmly into one’s socio-economic Life effort, be it human (hustle), material (savings), strategic (sharing), ethnic (exchange) or psychic (meditation AND snacking). The simplest effort is one made without effort, or at least without mental resistance to “what is” – in other words, an “effort accepted” by Truth and Realism. Otherwise, we wear ourselves out creating discomfort (suffering) to give ourselves the sensation of being in a process of evolution (through realization instead of accomplishment), which is not necessarily the case and can lead to disillusionment once the repressions we unconsciously generate have come to an end. We also need to move away from the perpetual logic of capital financing (the focus of the Income Image) to that of leasehold investment (the rent of Sufficient Money). The eternal projection of future earnings on the assumption of growth is not as gratifying as the freely consented double challenge of Endurance or Pleasure according to the cycles of the Market in the climate of outlets (trade or business) or works (employment or research) of para-entrepreneurship. Finally, we can’t continue to devalue the quality of services provided by independent professionals in the community (economic migrants) on the pretext that we’re not sure of the end result for the price asked. Nobody would think for a moment of not paying their lawyer because they’re not sure of winning a case, or their insurance broker because they haven’t had a claim in the period invoiced. The same applies to the fees paid to business consultants, whose role is not to give you secure access to wealth, but to help you dare to build it with your own value and at a risk you accept. By always limiting the radiance of our talents for lack of talent, we end up impoverishing the Light of our Throne, Lordship or Sun Star. “You better Rob into the hood than Rob out of the heads”.
If members of the Black informal and ethnic economies most often fail to make a better place for themselves as entrepreneurs, self-employed workers, traders and general business or commercial people, whether internationally or otherwise, it’s essentially because these members are most of the time afraid to confront other civilizations, especially the White one, through an inferiority complex caused by complacency and infantilization. This leads to many career detours to avoid confronting frictional reality (Red Ocean; roses, thorns; passion) and honoring one’s destiny (Pleasure of Life and effort to be). Only those whose expertise is pushed to an almost indecent level of performance (Blue Ocean, Sea, Fertility, Abundance) and above the local norm manage to pull their weight (prosper) and the stakes (recognition) far from the nagging and comforting victimization of equitable access to the City’s resources and networks. Globalization should have already given rise to the Harness and Savings of affirmation, but instead it has created ghettoization in the Diaspora and consumerization among populations on the continent, leading to greater oppression and exploitation for some, and precariousness and poverty for others. Thus, the weakness of work and market opportunities in local and regional communities and authorities has led to timeless and traditional solidarity strategies (Ocean Beige, Sand, Believers, Faith) that are now finding their limit. Note that this notion of White and Black, beyond race, is a socio-economic notion to which is added that of Yellow and Red. Green and Blue are extreme cases outside our market dimension and our purpose.
The Work on Economic and Social Attitude from the Ka Method Book opens up a new perspective on a form of popular finance that returns to its basic principles as an economic tool. This is achieved by putting people back at the heart of market exchanges and sharing, under the justification of an informal, original and inertial philosophy. This inertia is, however, the strength of this mode of operation, because any change that is successful or goes all the way through is sustainable and guarantees greater leverage than mere temporary innovation based on the needs of different types of target customers.
Finance guided by Attitude, Quality, Realism and Performance in the face of Time is therefore that led by People capable of adapting and evolving while maintaining a Traditional heritage and integrating it into a changing contemporary environment or ecosystem. It’s not the kind of homeostatic system that favors the status quo and is experienced as rigid by users, populations and even (non-renewable) resources. Its main characteristic is proximity to the community rather than to the elite, through the use of basic strategies such as tontine groups through transferable savings, or marginal initiatives and projects through entrepreneurial ventures that complement or are seasonal to the job market (para-entrepreneurship), as long as the liberalization of the latter towards independent consulting is not a socio-economic reality.
It is this informal Popular Finance and Ethnic Community Finance or what we call Community Economy Finance.
Each economic player and community leader is an athlete in this joust for individual financial independence for the sovereignty of each micro and macro ethnic group.
PART IV. A MODEL OF INFORMAL ECONOMIC ATTITUDE
Ethnic strategy and informal philosophy
The Ethnic Diaspora Strategy is about adapting to the market using the informal philosophy of the people in the source countries.
The Ethnic Diaspora (Primal Exchange Groups) in the West does not show enough solidarity with its entrepreneurs. Many community initiatives and projects have disappeared overnight for lack of consumer support or understanding. They are content to marvel at, or even applaud, the effort, but not to buy into it to the point of making it a selling point for the promoter of the business or community project. The brake here is Willingness (Willing to pay) and Interest (Whats in it for me).
As for their counterparts in the Perfora Informelles (Tribal Sharing Groups) of the South, they are powerless to trade with those sharing their culture outside the low-cost, low-taste products and services made available to them by colonial powers past, present and even near future. They, too, are content to take pride in the achievements and accomplishments of socio-economic enterprises once they’ve become successful. The brake here is the difficulty of access through structured purchasing power (financial means) or infrastructure provision (technological means).
It would be too demanding in terms of resources, energy (money) and time (information), for an economic player or community leader to convert them into loyal customers head-on. No man is a prophet in his own home. Ethnic Entrepreneurs must therefore demonstrate versatility in their positioning and sales strategy, which must be dynamic, i.e. sensitive to cycles and environments.
Remember that in formal (professional) entrepreneurship, the question is what to sell to customers according to their needs in a given market. In ethnic entrepreneurship (semi-professional), the question is how to sell according to their state of being or Attitude. And, finally, in informal (amateur) entrepreneurship it’s more a question of where and when to sell according to their Life ritual.
It is clear from all this that the successful business strategy for Ethnic Entrepreneurs is to dare to open up to the local non-ethnic market through competition, with their advantage of the Quality-Price ratio, and to tie up with and maintain the international ethnic market (more developed than the informal one) with the advantage of the contribution of Outlets and Works. This is the dual principle of social integration and economic relocation. The positive impact of this strategy is the gradual conversion of the informal market to economic performance, and the equally gradual retro-conversion of the formal market to social adaptation within the framework of intra- and inter-state migratory flows at the root of ethnic entrepreneurship. Ethnicity is thus a cross-cultural bridge (Life; Spirit; Philosophy) conducive to greater resilience in the face of financial shocks (Love; Money; Currency) and pride (Truth; Image; Feelings).
The clientele of our Economic Action according to a Strategy of Specialization (Consulting Firm; Writing and Missions) is therefore to be found in the Diaspora of the West, and that of our Social Commitment according to a Strategy of Diversification (Professional Profile; Training and Books) in the Perfora of the South, while that of our Community Leadership according to a Strategy of Differentiation (Think Tank; Vision and Works of Art) is to be found in the Intelligentsia of the Center. i.e. Montreal, Cotonou and Dakar.
The first are not afraid of the price (Râ; Rituel; Azo), the second trust the tools (Fa; Cultuel; Aya) and the third are forced to forget (El; Culturel; Ayi).
Collaborative management
Ethnic Entrepreneurs often have brilliant ideas that constitute successful adaptations (not innovations) in the sectors of production, services or solutions, all of which pay off. While the challenge for them is to optimize start-up and promotional costs while maintaining a Quality output, the unknown lies in the public’s reception of the novelty of the ethnic referential linked to the Informal Philosophy for the consumer in Quebec. This is the subject of our present ethno-commercial analysis.
Among the threats identified for their projects, openness to all types of public is a key success factor that makes the difference in viability and sustainability between the various initiatives. And this is exactly what Attitude and Result should be aiming for. The question is how to reach out to different ethnic groups in a universal way, because this is the Vision of promotion: “Every Man is important in the Eyes of God”, and Informal Commercial Management aims to guide people to make Money whatever the Image and in the right Spirit.
To begin with, business and community project teams need to be as intercultural as possible, in line with the company’s mission. A community of volunteers is built up very early on, to take account of everyone’s vision of the project and, above all, to benefit from the dynamism and creativity of young “vigilantes” who are always keen to get involved in fun projects, while bringing their mastery of technology and “wise” women to regulate strategic orientations. The volunteerism of the early days is gradually giving way to career and partnership opportunities.
After the team, there are the promotional channels and above all the quality of the visual communication, which must meet the aesthetic and ethical standards of each target community. Although the resources available to carry out the projects are in demand (limited access), here too, recourse to the voluntary services of people whose expertise it is enables us to produce quality communication. “Nobody’s an island” goes the saying, and a project manager’s main mission is to sell his Vision to a plethora of willing volunteers who will put their expertise at his service, thus relieving him of the role of Action for that of Leadership. That’s what we’re aiming for, by calling on all kinds of stakeholders.
Lastly, association with dynamic communities with logistical, technical and financial resources, but not enough visibility (for example, Southeast Asia with nationals of the Philippines caught up in the imposture, Sub-Saharan Africa with nationals of the former Mali Empire who are part of the adventure, and South America with nationals of Chile who have fled the dictatorship) would enable an exchange of good practices at a lower cost.
The projects of the Ethnic Entrepreneurs of the Western Diaspora deserve their place in the Quebec and even international Ecosystem. The fact that they have already been tested in the Informal Markets of the Perfora of the South shows their maturity and that they have reached the critical phase of commercialization. The key is to invest in strategic support for the Intelligentsia du Centre in a new environment (Canadian) and a new life cycle (growth).
“Money is attracted by the Image reflected in our Spirit.
The Pig is a Totem of fear; only the courageous can dominate the Time of Providence with their Free Hands.
Participatory asset management
The ethnocultural Credit-Lease
Credit-Lease is a financing method in which ownership of a company reverts to its promoter after payment of a loan granted by an investor who receives an account maintenance rent for the duration of the loan, but who receives the full amount of his Capital on discharge of the contractual commitment. The challenge for the borrower is to pay off the loan as quickly as possible, at the risk of overpaying the account rent, which is purely commercial. This measure is similar to the interest on a loan, except that the rent is an agreement between the investor and the developer on an amount in addition to the capital, and is not intended to place an insurmountable burden on the latter, as in the case of calculating the interest on a loan. It should be remembered that in Islam, interest is forbidden, while trading is permitted.
The socio-economic Credit Voucher θ
Knowing that when you owe money it’s hard to collect the cash without making promises of bars, I propose a system of “Bon d’avoir” where I perform a service for the creditor for an amount that I objectively invoice you, but where there is no payment on his part but a repayment of the debt incurred with him until the balance. The projects are not nominative; the creditor can pass them on to relatives in his own name, up to the amount of the debt.
I advocate that those who die leaving debts behind will go to Hell!!!! Something to inspire Effort and Rigor of Work in some people… Gaboma (” Mamadou donne-moi le bon ” hein non?)
So, I’m attempting a Return to Africa, if possible based in Gabon (in both senses of the word :)).
The “Bon d’avoir” is a community currency for Sharing (Intra) and Exchanging (Inter).
A new perception of ethnicity
Opening up your ethnicity to the world…
During a visit to New York City in the U.S.A., I realized just how much the notion of ethnic entrepreneurship has been integrated into the city’s economic life, particularly on Manhattan Island. My previous experiences in Paris and Montreal had more to do with the fact that commercial initiatives were largely aimed at guaranteeing a community public access to basic products that would enable them to stay connected to their cultural and traditional roots. It’s true that this type of entrepreneurship is seen as an alternative in regions characterized by state intervention that defines social minima. These same minimum social standards in turn lead to a social stratum with insufficient (not low) incomes, who are the primary consumers of cheap ethnic products. This reinforces a trend towards the establishment of entrepreneurial ghettos where service providers or producers and consumers belong to the same socio-demographic groups, with the corollary of incorrect business attitudes (late deliveries, prices always negotiated at a discount, no demand for quality…). What I’m discovering here about New York is that ethnicity is used as an exoticism, helping to create a cosmopolitan image of the city and, more specifically, of downtown. One resident told me, in a typical Lean Intention shameless tone: “We don’t care about where you come from. We just need your money”. Shouldn’t we be encouraging ethnic entrepreneurship to extend to the entire economic pool of the regions where it is present? This is despite the constraints imposed by integration laws, which require immigrants to take certain steps towards “chosen cultural enrichment”, rather than (naturally!!!) undergoing it, particularly in terms of language and civics. Immigration is more a question of human adaptation than of political debate. The pragmatic attitude that reigns in Manhattan’s business community should undoubtedly be exported to offer elsewhere a model of economic affirmation and openness to free competition and specialization based on the strengths of each culture. Although divides and protectionism succeed periods of globalization in economic cycles, it is important to remain attentive to the need to support one’s community in the creation of wealth and value, while participating in the exchange and sharing of the income generated. Only in this way can economic players open up their ethnicity to the world…
Towards the globalization of ethnic communitarianism via the Internet?
The new business attitude through Ethnic Popular Economy (Eco Animism)
Is ethnic impact in the global economy possible?
“D like Destiny I like Identity A like Achievements S like Strive, P like Pride, O like Oneness, R like Resilience and A like Attitude” DIASPORA. The force to be reckoned with and inexorably included in the wealth creation effort to make regional economic communities truly operational.
What, then, can be the basis of the Message and the approach we want to adopt to urge the cohort of new ethnic entrepreneurs to embark on a business path that respects their cultural identity?
The Message can be summed up in a few enthusiastic words:
“We must not concentrate on deploying an effort to overthrow men, but create a movement capable of permanently curbing the imperial systems in place.”
These systems are artificially created and need a continuous influx of followers with a vested interest, to maintain their predominance and the advantages accumulated over years of domination. Opposite them is a movement, alive and guided, with the mission of intensely undermining the implacable logic of abuse and injustice practiced on ethnic entrepreneurship without any qualms. It’s important that an idea is launched, not just a man. This idea must be taken up by every member of a dynamic and creative generation who wants to commit to the guère-il-y-a of ethnic entrepreneurs who will develop at their level and pass on to the next generations. This seed, this important seed, Eco Animism and the Ka Method want to plant it and see its tree grow until the precarious strata can shelter and prosper in the midst of a liberalized exchange economy. We then need a Man, a new Man, homo animus, Man Attitude, to be the prototype of this new stage of Evolution. A prototype from which the future shoot of the tree will emerge. This promising seed must be sown and die in fertile soil. Let it grow and defy the asphalt and concrete slab of domination, accumulated in various stratified forms since time immemorial, on a pharaonic sarcophagus to finally blossom in the rays of a “sun of independences”: A light that guides all Attitude Men towards fulfillment. So it’s time to make another correction to the global economy, to share vital space and bring spiritual, economic and identity diversity to the ecosystem of business communities. A strategic and commercial affirmation without bloodshed. Yes, as we’ve said before, we mustn’t concentrate on overthrowing people, but on creating a movement capable of putting a lasting stop to the imperial systems in place. Eco animism and the Ka Method therefore rectify the status quo of wealth distribution and income sharing that maintains a certain world order on the international chessboard of the liberalized economy. An effort to share information and an Attitude effort will enable the movement to emerge and imprint itself on consciences (if they are free and uncorrupted). It is therefore an exhortation to make “an effort that requires no effort”, and like all natural things this effort is simple and guided by a spirit of Correctness that everyone must adopt. It’s about rectitude, pride and self-expression. Ultimately, the most important thing for the ethnic entrepreneur is to be content with doing the right thing in his or her daily practice, on a professional or informal level, and passing it on to future generations.
“Earth and City receive a new seed whose tree will be the last social ladder to reach the sky filled with Light and Truth”.
Modified extract from “Au nom de l’a-guère, le jour du réveil”.
PART V. A LOOK BACK AT A CORRECTED CAREER PATH…
Arnaud Segla Apostle of ethnic entrepreneurship
This article we publish here a text that came from one of my applications to a recognition of Peers for my social commitment in ethnic entrepreneurship which has this composition of “Immigrant Success Magazine” in its section Parcours and the Professional Category published on January 26, 2019.
He works as an independent consultant with his company THE WISEMEN COUNCIL. It’s facing barriers to employment and wanting to serve my community. He is also an artist, writer and author. His commitment is twofold: “ethnic identity” and “economic development”. He devotes his time to raising community awareness of ethnic entrepreneurship and empowering entrepreneurs to perform better in the marketplace.
What is ethnic entrepreneurship?
Ethnic entrepreneurship is economic activity (business creation and development) by minority communities in a country receiving a migratory flow. Ethnic entrepreneurship can be seen from several angles, and has been the subject of academic research aimed at defining and better understanding this phenomenon. Generally speaking, it is associated with a lack of access to resources by minority communities, who may have to compete with each other in the economic pool. One of the most frequent motivations is the barriers to employment encountered by migrant populations, who find in entrepreneurship a second start to make up for their lack of income.
As I said, the phenomenon was born with the emergence of migratory flows, and has been studied since the 1970s. Some communities are more advanced in this type of economic activity. For my part, I’ve chosen to focus on the black communities, which are of more recent immigration and are still struggling to organize themselves to get ahead. This also gives me an opportunity to contribute to the valorization and sharing of informal entrepreneurship from Africa. My action is therefore aimed at the Diaspora, initially, and then at the continent if it’s in my power to do so…
Personal profile
My career began some thirty years ago at the Lagune maternity hospital in Cotonou, where I was born. I grew up in Gabon, where I stayed for 17 years until the end of my secondary education at the Lycée National Léon M’ba. I then went into “exile” to complete my higher education in France. I spent 2 years in Montpellier, then 6 years in Bordeaux, before moving to the Paris region for 2 years. This enabled me to study pure and applied sciences (master’s degree in aeronautical maintenance engineering), business management and international affairs. At the end of this French adventure, seeing no professional opportunities in France, I decided to immigrate to Canada to start my career.
Immigrating to North America as the only member of my family had its pitfalls. I think I went through a wide range of these pitfalls. In order to accommodate myself to the unspoken requirements of immigration to Quebec, I resumed my studies in project management at HEC Montréal, did an immersion internship in Ontario to improve my English, and landed a number of jobs and volunteer experiences. Despite her efforts, I was unable to land the contract in my field. The collateral effects of this struggle were soon felt, and I had to deal with serious health problems – my health was already fragile – which put me on the sidelines of the job market for quite some time.
I had to fight tirelessly to honor a commitment to success, or simply to reassure my family back in Africa that I had chosen to immigrate. However, as the weight of failure became heavier and heavier to bear, I continued my fight, alternating between discouragement and enthusiasm. Over time, I came to realize that this was the struggle of many immigrants to Quebec and even Canada, and that in the case of the entrepreneurship I gradually embraced, this phenomenon had a name: ethnic entrepreneurship. I decided to devote myself fully to this field, making the most of the knowledge and skills I’d acquired along the way. One of the aims of my company is to provide entrepreneurs with certain project management tools to help them optimize their own business projects.
The veils of this life path lifted as I went along. At first, I sought to become involved in associations (L’hirondelle, REPAF, Chafric, JCCH then CDN BCA) in Montreal as a member or volunteer, to better integrate myself into the black communities. It wasn’t until 2013 that I chose to be more effective in organizing my vision by strengthening an online presence that would allow me to pursue two main goals: raising awareness of ethnic entrepreneurship in the community and empowering entrepreneurs themselves to perform better in the marketplace.
This was done through the launch of the blog entrepreneurethnik.com, which was initiated with the help of childhood friend Teddy Ngou Milama. I’m using more and more tools to get my message across. My physical presence as part of my social commitment has been in the form of support for entrepreneurs in the UIBE project and those in my personal network on an informal basis. Ultimately, then, I want to offer the community a series of tools drawn from my personal experience and the actions of the partners in my company THE WISEMEN COUNCIL, to make ethnic entrepreneurship a real life choice rather than one made under duress. I’m currently continuing to strengthen my online presence by producing articles on guest blogs (Afrokan Life, Huffington post), creating a group on Linkedin with over 300 members and a facebook page. My action continues and is increasingly visible. This is the prelude to my return to physical involvement in a targeted action designed to have maximum impact with entrepreneurs. I recently produced a guide for entrepreneurs: “Business in the box” (Une entreprise ethnique en 40 heures), which offers an alternative to the classic business plan route. The latter is still suitable for more formal financing applications.
I’m a calm, collected person. I exercise my leadership in a participative way when it is naturally recognized by my peers due to my attributes or the legitimacy of my position. I avoid any manifestation of violence. I find my personal balance in spirituality, in particular Sufism and Gnosis, which are paths I have joined to satisfy my desire for fulfillment in this life. Although a perfectionist at heart, I tend to choose the simplest solution out of conviction and to save time, money and energy.
I practised martial arts for a long time (Qwan-Ki-Dao and Aikido) before choosing meditation as a source of appeasement. I’ve also enjoyed practising Latin dances ever since, and I’ve recently discovered the Kizomba wave that’s been sweeping Montreal. This passion for dance has led me to take part in several dance congresses and to give a few performances. When I’m not on the dance floor or dining with friends, I like to read or write to music alone at home. This ambivalence between moments of extroversion and withdrawal is my way of being in the world, where I prefer to choose my moments of social activity rather than undergo them.
Academic background
After graduating from high school in Gabon (specializing in physical sciences and mathematics) at the Lycée National Léon M’ba de Libreville. I went on to study Electrical Engineering and Industrial Computer Science with a major in electronics at the Institut Universitaire de Technologie de Montpellier. With my diploma in hand, I moved to Bordeaux to join the Institut de Maintenance Aéronautique, where I obtained a Master’s degree and the title of Master Engineer in Industrial Systems Engineering. Eager to build up a dual technical-commercial skill set in preparation for a career as a business engineer, I continued my studies at the Bordeaux Institut d’Administration d’Entreprises to obtain a Certificat d’Aptitude à l’Administration d’Entreprise, then moved to Paris to study International Business at the Institut Européens des Affaires, where I obtained a Diplôme de Management en Affaires Internationales. After immigrating to Quebec, I decided to take a Certificate in Project Management at HEC Montréal to facilitate my integration into the job market. Finally, I passed professional certifications in my areas of practice: Certified Associated in Project Management and Growthwheel Business Advisor in partnership with the Ujamaa Initiative for Black Entrepreneurship (UIBE). Since then, I’ve regularly kept my knowledge up to date by reading or taking physical or online training courses. This is a must for any consultant.
Career path
My career path began with a series of end-of-year internships in aeronautical companies (Air Littoral, Air Gabon, IMA, ALTO). Then, as part of a double specialization in technical and commercial management, I joined the Safran group in two divisions: Snecma (aircraft engine construction) and Snecma Services (aircraft engine maintenance). It was during this period that I began to specialize in project management and joined the PMI (Project Management Institute). Unable to pursue my career in France due to work permit issues, I decided to immigrate to Quebec as a skilled worker. After a series of food jobs to cope with the burdens of life as a new immigrant, I completed a certificate in project management at HEC Montréal, culminating in a language immersion internship at the Senior Management Project Office of the Ontario Ministry of Northern Development and Mines. After a period of unemployment, I joined TM4 as a functional project controller. Following health problems, I had to leave this job and launch my own company, THE WISEMEN COUNCIL, which I developed patiently and inexorably with the aim of offering consulting services. The aim was to adapt my lifestyle to the demands of a professional life and the constraints inherent in my state of health.
As part of my gradual reintegration into the job market, I carried out an assignment with the Accueil des Immigrant de l’Est de Montréal organization, where I was in charge of updating the website. I also supported entrepreneurial projects within my company on a pilot basis. Finally, I joined the UIBE project in September 2012 to support entrepreneurs from the black English-speaking communities. I’m also involved in my business project to continue its development. So, alongside meetings with customers, I manage personal writing activities and publication projects that are now available on the kalam.ca website. I’m looking for talent to publish alongside my own work.
My social commitment to ethnic entrepreneurship
I’m involved in two ways: virtually and physically.
On the virtual side, I write awareness-raising and practical articles for blogs and social networks. A series of guides is underway. On the physical side, my action is more focused on the professional side, holding training workshops or participating in targeted events in the world of entrepreneurship or black communities, while accompanying entrepreneurs in the development of their ideas.
The virtual channel makes it possible to reach a wider audience at any time, in any country, without an actual presence, whereas physical presence represents certain limitations due to the number of people willing to relay the message. With good visibility, this constraint can be better managed.
The impact is to bring about a gradual change in the community’s attitudes, and for ethnic entrepreneurs to become more suited to this profession in their economic basins. The virtual presence is a mode of social engagement that is essential with the new lifestyles of future generations of entrepreneurs, but which does not exclude effective action in the field to continue conveying the human heritage and its warmth.
What’s next?
In the near future, I hope that the visibility of my work will have increased and that it will be easier for me to relay my message by participating in the virtual and real social life of ethnic entrepreneurs in Quebec, Canada and Africa. I hope that a trigger will be triggered in the communities to give ethnic entrepreneurship a chance to take root in the black communities (the others being more advanced) via the diasporas, that the entrepreneurs will learn a certain number of business concepts and make the most of their informal strength, and finally that the governments will take appropriate measures to support the growth of this profession with its community particularity.
Expert opinion: Arnaud Segla, specialist in ethnic entrepreneurship issues
This is the content of an interview given to Biloa magazine (http://biloa-magazine.com/) on ethnic entrepreneurship. This magazine features many interesting articles on women’s entrepreneurship and other topics such as beauty, fashion, well-being, lifestyle and all kinds of news. In short, Biloa Magazine is 100% Afro Contemporary…
Here’s the interview
What is ethnic entrepreneurship? What issues does this concept address? Who are ethnic entrepreneurs? To find out, we interviewed Arnaud Segla, a specialist in the field and author of the Entrepreneurethnik.com blog.
Biloa Magazine: Could you introduce yourself? Initial training, career path, position in The Wisemen Council?
Arnaud Segla: My name is Arnaud Segla. I’m a consultant, entrepreneur, blogger and artist-writer. My background is that of part of the generation born during the period of one-party rule in Africa, who were caught up in the triangular trade of African-European-American knowledge. A reversal of the path of yesteryear, even if many are struggling to bring it to a close until the conditions for return are met.
I was born in Benin. I grew up in Gabon, where I went to primary and secondary school. Then I went to France to pursue graduate studies in science and technology and post-graduate studies in management.
Finally, I immigrated to Canada, and more specifically to Quebec, to pursue a professional career as a member of the economic diaspora. The challenge on my arrival was to comply with the three tacit requirements for integration into the host country’s job market: mastery of the English language, local training and local professional experience.
I see my future as a contributor to Africa’s economy, in particular with my company THE WISEMEN COUNCIL, of which I am the managing director and principal consultant, and a specialist in ethnic entrepreneurship issues.
Biloa Magazine: We discovered your services through your blog Entrepreneurethnik.com. Can you give us your definition of ethnic entrepreneurship?
Arnaud Segla: Ethnic entrepreneurship is essentially an urban phenomenon and, what’s more, linked to immigration for economic reasons. In fact, it is particularly prevalent in the metropolises that receive these labor flows. These ecosystems imply conditions of integration via access to income sufficiency, the basis of individuals’ needs, by enabling them to exercise a job or a commercial activity. When barriers to sufficient income appear, the migrant individual tends to fall back on his or her community of reference to build financial independence.
Ethnic entrepreneurship also develops in response to the community’s need to regain a certain number of products or services that maintain its identity in the host country. Ethnic entrepreneurship is therefore the exercise of an economic activity to guarantee sufficient income for the individual and his or her household, and to maintain the ethnic heritage of a diaspora support community in an urban center. This is my definition of ethnic entrepreneurship.
Biloa Magazine: Why develop such a concept, and how does ethnic entrepreneurship differ from traditional entrepreneurship? What are its particularities?
Arnaud Segla: Such a concept is the subject of a great deal of research in countries that receive migratory flows. I’m following this dynamic by providing reference support for people affected by this phenomenon. My approach is therefore twofold: to empower ethnic entrepreneurs with the tools, methods and approaches they need to be successful, and to raise awareness of this phenomenon among different populations.
Classical entrepreneurship occurs when the conditions of access to resources, whatever they may be, do not present asymmetries or are equal for all those wishing to go into business. The impact of economic policies in response to different economic conditions and cycles does not allow for this ideal situation, and therefore gives rise to barriers and, consequently, ethnic entrepreneurship.
Ethnic entrepreneurship is characterized, among other things, by its low economic weight, as it concerns minorities present in the host country, the informal nature of its practice, linked to the cultural habits of the community, and its adaptability to economic conditions, offering the entrepreneur the possibility of modulating the time devoted to business or to another remunerative activity. My wish is to see more and more of these ethnic enterprises join the mainstream of entrepreneurship, once they have consolidated the access to resources they initially lacked.
Biloa Magazine: According to the studies you cite in your article “What is ethnic entrepreneurship? it is explained that immigrant entrepreneurs or those of immigrant origin often seize the opportunity to create their own business when they don’t have access to regular employment, or to fill an unmet need in the marketplace. Are these the only motivations or reasons?
Arnaud Segla: The main motivations remain dissatisfaction and revolt in the face of an unviable financial situation. In the case of professional dissatisfaction, those who don’t choose the path of “bringing themselves into line” – I’m really putting it between claws here – through additional training, choose the alternative of self-employment or commercial practice.
The most frequent trigger is the urgency of the financial situation, because in order to immigrate, people have invested and often gone into debt, hoping to establish themselves without great difficulty in the image of the incentives provided. Some are also caught up in changing their status from student to professional, and need to find sources of income while their situation is examined by the relevant authorities.
Finally, some entrepreneurs seize the opportunity to develop activities aimed at ethnic communities to meet their needs, but this is more often than not the result of a classic entrepreneurial approach. In this case, the community is seen as a market segment, not as a support base. So far, the motivations and reasons for ethnic entrepreneurship remain highly reactive to the pitfalls of immigration. We can also hope that, proactively, the choice will shift towards this type of economy once it has sufficiently demonstrated its raison d’être on the bangs of the reinforcement of economic migration flows with the creation of the need for assets by the departure of the “baby-boomers”.
Biloa Magazine: Based on your experience, what is the profile of the immigrant entrepreneurs or those of immigrant origin you support?
Arnaud Segla: I worked on the Ujamaa Initiative for Black Entrepreneurship or UIBE project for the Association de la Communauté Noire de Côte-des-Neiges in Montreal for a year. The entrepreneurs we were mandated to support were from the English-speaking Black community on the island of Montreal. This included newly-arrived entrepreneurs from the Caribbean, Africa and second- or third-generation immigrants living in the English-speaking part of the island or speaking all or part of English.
Biloa Magazine: Are there differences in ethnic entrepreneurship between countries? If so, which ones?
Arnaud Segla: My experience is linked to my personal background, and I haven’t yet had access to relevant statistics on this phenomenon in OECD countries. For my part, I have observed little difference between Quebec and France, although tax policies do not have the same impact on economic activity. It has to be said that Toronto remains Canada’s main immigration hub, and the conditions of access to employment encourage proactive ethnic entrepreneurship aimed at meeting the needs of the communities here.
In Africa, economic immigration is highly diversified. Immigrants, excluding expatriate corps, join the existing informal economy either by choice – in which case it’s no longer a question of ethnic entrepreneurship, since they have access to the same level of available local resources – or because of barriers to access to these resources, usually due to nationality – in which case it’s a case of ethnic entrepreneurship.
In the case of Africa, however, the situation remains rather grey, as ethnic entrepreneurship borrows characteristics from the informal economy, which is itself influenced by the rural exodus and the underground economy. As Africa is generally a land of welcome, the concept of ethnic entrepreneurship is more likely to concern diasporas from emerging countries in “developed” countries.
Biloa Magazine: Are there any differences in ethnic entrepreneurship between men and women? If so, what are they?
Arnaud Segla: The proportion of ethnic entrepreneurs is roughly the same between men and women, with a very slight majority of women. The main difference lies in the nature of business projects.
Men tend to be more sophisticated and risk-takers. They will often defend an innovation or a project requiring significant investment to launch. As a result, they tend to have different technological or craft projects.
As for women, they stick to more concrete ideas, requiring little start-up investment. They invest in fashion and beauty design, or in the trade and preparation of ethnic products.
These are deliberate stereotypes based on my own observation. Each of these trends has its advantages and disadvantages. From a community point of view, having technological torches is just as good for pride as being sure of having a hair salon or beauty products makes life easier for members, even if too many of them can be problematic in the long run.
Biloa Magazine: What advice can you give to these entrepreneurs, and particularly to women entrepreneurs, to help them succeed in their projects?
Arnaud Segla: I try as much as possible to create a reference base both in terms of empowerment and awareness with the online tools at my disposal. The entrepreneurethnik blog is linked to a Facebook page, a Twitter account and a Linkedin group that is active on issues relating to this concept. What emerges from these exchanges, and I’m summarizing them as advice I can give to women entrepreneurs, is that you have to believe in the importance of your business project for yourself and for the community to which you belong.
In the classical economy, a business idea is born in response to a market need. More often than not, after a market study or analysis by financial backers, many projects fall by the wayside. The approach I’m advocating is to choose an activity in which you’re ready to invest for personal reasons or because you feel strongly about it, and then use the tools of the conventional economy to guarantee its chances of survival. Simplicity is to be valued throughout the creation process, and professionalism in the management of the business.
Biloa Magazine: On your blog, you also announce the creation of a community financing platform and an information-sharing space. Can you tell us more about these two projects?
Arnaud Segla: These are two projects that are on The Wisemen Council’s drawing board. The community financing platform aims to bring together different professional profiles to pool financing and investment needs. The first version of the platform didn’t get the green light. The model is being fine-tuned and legal issues are being examined.
As for the information-sharing space, the principle is to share economic information in real time between members of a community. In view of the overkill of online social networks, we have confirmed the initial structure of the platform. The next step will be an initial evaluation with programmers, but we’re still at the preliminary design stage.
Biloa Magazine: Thank you for your answers. Would you like to comment?
Arnaud Segla: I’d like to take advantage of the fact that we’ve just been talking about projects to announce that a guide to ethnic entrepreneurship that I’ve developed will soon be available, along with other management books that support this empowerment and awareness-raising effort. These books serve as a reference for a new vision of management and economics that is exclusive to The Wisemen Council, whose name is the Ka Method.
Entrepreneurethnik.com 8 years on
In our series Que sont-elles, que sont-ils devenu(e)s, find out how the Entrepreneurethnik.com project headed by Arnaud Segla has evolved since our first interview on October 28, 2013.
Thank you Biloa-magazine for this opportunity to take stock eight years after our interview in the Avis d’expert series.
Interest in the phenomenon of ethnic entrepreneurship, for which I used to campaign, has waned somewhat. Indeed, the term “Ethnic”, which was already perceived by some as yet another stigmatizing term, ended up being somewhat off-putting, if not frightening. It has to be said that it was all too often wrongly associated with the idea of additional demands and identitarian withdrawal, not sufficiently in keeping with the stated aim of socio-economic inclusion.
Ethnic entrepreneurship is simply the name given to the many income-generating activities carried out by the various minorities that make up cultural communities, referring more to their ethnic group than to the nation represented by the host system. These socio-economic activities are carried out as new arrivals, then as immigrants integrated into the local economy when the latter choose to maintain the link with ethnicity in their product or service offering.
Eventually, the word “Entrepreneurial Diversity” became fashionable, and I played along with the popularity of this somewhat loose terminology out of marketing realism. For me, however, it’s a rather overused catch-all term.
That said, over the past eight years I’ve written several monographs on the subject, alongside a professional career in economic development consulting for ethnic entrepreneurs in Canada, and then the economic empowerment of informal entrepreneurs in Africa.
Now I’m taking the hard gamble of bringing my own business project to fruition, which has entered its commercialization phase after patient structuring. As a result, the two platforms promised in my 2013 interview are up and running, with a limited number of participants for the time being.
As part of my business development activities, I’m preparing a repositioning in (Re)Structuring companies grappling with the effects and challenges of the various crises. I remain at the service of so-called “Diversity” entrepreneurs (VSEs, SMEs and NGOs) to offer them better economic performance and social adaptation of their projects based on our exclusive model.
It’s up to ethnic or diversity entrepreneurs to dare to invest in the resources needed to grow their projects at the right time, while aiming for realistic success in terms of viability and sustainability. This is the only way to create an economy and a society that I call “Intercultural”, based on sharing and exchange between communities in the same city, to serve as an example to the rest of the world…

PART VI. SOME CASE STUDIES
Business projects generator
Category: Business Engineering
Type: Simulation of a Business creation project
Title: Business projects generator
Introduction:
This is the Project Charter of a simulation about a Business creation project (KA’AHILI) giving an opportunity to the community. This project in prototype for The Wise Funding tools within the Ka Method
Content:
KA’AHILI come from hawaian and means “Endeavour”. We are not offering services, nor product but we are building endeavour to make you achieve a vision, a dream. Ka also means in xwelah language (southwest of Benin) calabash, Ahi means “market” and li means “last”. Literally KA’AHILI means also “the market of the calabash last”. Ka is a new form of economic structure developed by THE WISEMEN COUNCIL.
“Ask, we do”
Business Title and Description
As the first Ka dedicated to North America, KA’AHILI is a company that offers its skills to implement the ideas of creative business men and women that lack time, resources or availability to create an extra structure. We build the endeavour for them, make it operate and allow them to take benefit from the business they have shaped.
Business Manager Assigned and Authority Level
ASSOUKA is given the main authority to lead the business and can determine, manage, and approve changes to budget, portfolio, staffing, etc. He is the Share Wiser of KA’AHILI. As a Ka this position can be held by another member of the leading team.
Business Need
This business is being implemented in order to give a share point to people that have business idea and people that want to lead some economic endeavour.
Business Justification
We expect that informal business actors will find a way to use the dynamics of their manpower to meet business need. Our target is to create 7 companies in the first year and then do the same by semester in the following years.
Resources Pre-assigned
There are no pre-assigned resources at this date.
Stakeholders
Stakeholders include The Wisemen Council and all the sole proprietorships involved in the services and products needed to operate the Ka. These resources are available to assist the business as needed by the Share Wiser.
Stakeholder Requirements as Known
The project must get straight to the point of the business. Respect the North American way of doing business. Share resources.
Product Description/Deliverable
A Ka registered as a sole proprietorship of the Main Share Wiser. Business case and detailed structure are to be built further.
Constraints and Assumptions
There is neither constraint nor assumptions at this date
Business Mentor Approval
______________________

The Montreal Cuban Carnival
Category: Business Engineering
Type: Simulation of a cultural project
Title: The Montreal Cuban Carnival
Introduction:
« Oye Caballeros escuchan bien los tambores de mi Cuba en carnaval » Cuba en carnaval, Tremenda Rumba Orlando Valle « Maraca »
The festive landscape of the summer season offers Montreal a large number of outdoor events that draw large crowds every year. Most often invited to festivals, Latin culture lacks a major event in its honor, featuring the unifying elements of its community. All too often, Latin dance conventions held in Montreal focus on artistic performance, cutting themselves off from the folklore and traditional rhythms relayed outdoors by acoustic musicians, entertainers and singers in the great tradition of Carnival. The friendship that binds many Quebecers, especially Montrealers, to the Cuban people gives us the opportunity to focus on that country’s Carnival as it is still practiced in Santiago de Cuba.
Our desire is both to break down the barriers between Latin communities and other Montreal residents (of all kinds), and to dispel prejudices and clichés about the culture of these countries, whether in terms of dance or lifestyle.
Carnival’s artistic influences include Afro-Cuban rhythms such as Rumba, Timba and Songo, as well as Caribbean rhythms such as Cumbia, Reggaeton, Ragga, Reggae and even Latin Rap.
One more opportunity to party in Montreal this summer!
Content:
Project title and description
Strongly influenced by summer festivals, Montreal no longer experiences major events that call on the population to participate, not just as spectators, in a festive activity where disguises and a change of scenery can add a special sparkle to a season when opportunities to get together in the open air are most welcome. Like its counterpart in Toronto, our city has the means to create its own regional meeting place for Latin cultures. The Carnaval Cubain de Montréal is a project we’d like to put in place to celebrate Latin culture in Canada and enhance the friendship between Quebec and this island where many Montrealers visit regularly.
Assigned project manager and level of authority
ASSOUKA, acting on behalf of The Wisemen Council, is the initiator of this project. He is responsible for project management and team selection. He is assisted by professionals from the Montreal event and Latin dance scene, who help with the artistic programming. The choice of the project’s official representation will be subject to the team’s advice.
Business needs
This biannual project aims to raise awareness of Cuban and, by extension, Latin culture among the Canadian public, whether they’ve visited the country or not. We believe that this event will eventually become the largest extramural Latin carnival in North America.
Project rationale
We believe that a better understanding of Latin cultures through a major festive event would facilitate exchanges and the integration of immigrant communities from these areas. Such a project would also break down clichés about the habits and customs of a people too often confined to island exoticism. The financial spin-offs of such a project would be appreciable, while not clogging up the city center, which is already so busy at the same time.
Pre-assigned resources
Several names of teachers and choreographers on the Montreal scene are being considered as references for the construction of Carnival themes. Contact with an artistic director is planned to advise on feasibility. The list of names will be refined after the first evaluation of all identified stakeholders.
Stakeholders
Stakeholders include the Cuban community, Latin community organizations, Latin dance schools, art schools, tourism agencies, the Cuban tourism organization, the guest country community and the city of Montreal. A representative from each of these structures will be identified to act as an interface for the project team.
Stakeholder requirements as known
Stakeholder requirements and expectations will be contractualized and attached to this document after agreement has been reached with the project structure represented by the project manager.
Product description/ Deliverables
1) The Montreal Cuban Carnival is a biannual event scheduled to take place during the summer period. Dates will be adjusted according to existing programming. The event is scheduled to take place over three weekend evenings, from Friday evening to Sunday evening.
2) The central venue for the event is Montreal’s Olympic Stadium (the Montreal racecourse is also an option). The surrounding area will be used for float parades before a procession through the stadium and a final parade.
3) The various communities, schools, stakeholders or independent registrants will compete for the best floats, costumes and choreography: Mammarracho, Comparsa, Rueda…).
4) The presence of Cuban schools is desirable to set the tone for the event and encourage exchange between carnival styles. A different country will be honored every two years to showcase its Carnival know-how.
5) The estimated budget is based on a similar event, the Just for Laughs Festival: ….
6) The first evening is marked by an opening concert (Friday), then the grand parade takes place the following day (Saturday) with a complete lap around the track for the public seated in the stands. Finally, a choreographic show or musical closes the Carnival (Sunday). Workshops, exhibitions, courses, screenings, lectures and more take place on Saturday and Sunday afternoons.
Constraints and assumptions
The Carnival must be held in the hottest part of summer, to allow for costumes that are not too heavy to wear.
It goes without saying that the Cuban community and professionals will have to play a leading role in the preparation of an event bearing not only the name of their country, but also for a festival culture of their own.
Project sponsor approval
______________________________

How to use a Gantt chart
Category: Project Management
Type: Workshop
Title: How to use a Gantt chart
Introduction:
How to use a Gantt chart. To be efficient in planning your work is a Workshop performed for a community organization. (Participant guide available)
Content:
Introduction
The world of projects management provides many tools and methodologies to facilitate the work of professionals every day. There are 5 phases in a project life cycle: initiating, planning, executing monitoring or controlling, and closing. Among these, planning is one of the most important since it gives the structure of the management duty necessary to make the product or the service comes into reality. Whether or not your organization is set to develop its own project management procedures, using planning in your work is a powerful way to enhance your productivity and spare time for what you like the most and is the core of your motivation. Our purpose here is not to give you all the knowledge on project planning which is broad but to habilitate you to start using different work strategy by being proficient with planning software such as Viewpath. Project planning with software is more a knowhow that can be adapt to any kind of situation. After this session you will be able to take control of your workload and add one more skill to your career path…
Content of the workshop
• What do I need to plan?
• What is planning?
• What is a Gantt chart?
• How to start? – the basic exercises
• How to be proficient? – operation exercises
• How to spare time? – some tricks
• The final application.
What do I need to plan?
• In order to manage your work you need to ensure that desired objectives are met.
• If you don’t know where you are, you can’t have control on your work: The pain curves.
• The counterintuitive thoughts: “I have no time to plan; I need to get the job done!”. Example: you are late for a meeting in a place that you don’t know, and you have a plane to take after.
• Planning facilitates your work.
• “Failing to plan is planning to fail”.
What is planning?
• The objectives of project planning is to completely define all work required so that it will be easy to review and controls.
• There are two steps in planning: planning activities and the “tracking” or monitoring of the planned activities.
• Planning must be systematic, flexible and iterative. It takes discipline!!!
What is a Gantt chart?
• The Gantt chart is the most common type of display named for Henry Gantt who first utilized this procedure in the early 1900s.
• The bar chart is a means of displaying simple activities or events plotted against time or dollars.
• An activity represents the amount of work required to proceed from one point in time to another. Events are usually set as milestones.
• Gantt charts are simple to construct, read and share. They are good to show progress.
(Picture not included here)
How to start?
• Use the information in your plan of action.
• (or) Build a Work Breakdown Structure (WBS).
• Build your Gantt chart:
1. Set the workdays
2. List the resources
3. Enter the tasks
4. Order and level
5. Link the tasks
The basic exercises
What you will learn:
• Use the information in your plan of action.
• Build a Work Breakdown Structure (WBS).
• Build your first Gantt chart.
How to be proficient?
• Use your experience
• Manage your Gantt chart:
1. Define the amount of work needed
2. The type of links
3. The buffers and milestones
4. The invitations
5. Overview of the options
Operation exercises
What you will learn:
• Use your experience
• Manage your Gantt chart
How to spare time?
• Leverage your resources
• Don’t recreate the wheel:
1. Build templates
2. Lessons learn
3. Go further (accelerate, critical path, baseline), risk, cost)
4. Stay professional
5. Share ideas with colleagues
Some tricks
What you will learn:
• Leverage your resources
• Don’t recreate the wheel
The final application
Welcome to the real world:
• Start planning your work!!!
• Don’t stress! I will be assisting you for the beginning.
Conclusion
Planning is a tool to facilitate the reporting and the follow up of your actions every day. In the reality of a project, the project manager is in charge of planning the project according to the information from persons who achieve the work package. Then he or she controls how the project goes on to meet the objective. The control is exercised y by comparing where you are to where you are supposed to be so that corrective action can be taken when there is deviation. Now you have control on your work!
Council between Human and Process
Category: Entreprise Analysis
Type: Team Management
Title: Council between Human and Process
Introduction:
Our client Artemis (nickname for the purpose of the case) is a consultant in event planning. She contacted us to help her implement an improvement in a communication tool in order to start a marketing campaign. This tool is the website of an association, FAUVE (nickname for the purpose of the case), in which she is involved. FAUVE is a non-profit organization that helps children to have a good education, food, health service etc. The situation in FAUVE, as presented by Artemis, is that the leader has to make a choice to update or not the website under a new communication policy suggested by Artemis. It’s necessary for the development of the organization but one collaborator is opposed to the update of the website. This resistance to change and the fact that the leader is close to both the collaborator and Artemis make the decision difficult to take. We have suggested few recommendations based on team and leadership management to implement a solution that implies to redesign the website and to council the approaches to achieve this improvement.
Content:
Diagnosis (recall of facts)
The FAUVE organization wishes to develop its activities by launching a fundraising phase to an audience made up of young professionals in the Diaspora of the country and stake holder from another horizon. FAUVE wants to give a new, more dynamic image to attract this target audience. The leader asks her cousin Artemis to help her in this mission. Artemis offered to refresh the website by using the services of a professional designer before organizing a corporate event to promote the association and collect donations. The site was originally made by a collaborator, who is a sister in law to the leader, on a voluntary basis because she has knowledge in programming. After a meeting where the new targets have been presented to the team, the collaborator objects that the redesign of the website that she built is not necessary and request only corrections to be applied to it without global change. She threatens to leave the team if the purpose of renewing the website is maintained.
Formulation of the problem
The leader of FAUVE must choose whether to renew its communication tools and in particular its website taking into account the opposition of his collaborator (sister in law and creator of the website) and the proposal of her cousin Artemis who act as a consultant in events planning to develop the activity of the association.
Analysis of the situation
Before the beginning of the consulting work made by Artemis the association was dormant and lived on personal investment of the leader without collecting enough donations for its activities. Artemis brought the idea of revitalizing its activities by playing on the image of the association to reach a wider audience and get more support. The credibility of the association was at a risk. The first portal of the association is its website. It is in a static form while most of them are now in a dynamic form with or without the use of template. The English version is not available, and, returns an error message when people click on the link. The update seems to be necessary. The choice to rework the website from the initial model is hard to implement with the methods of developers that prefer to implement new solution instead of correcting other mistakes. Again, the website seems to be obsolete compared to the new objectives. There is a conflicting issue between the collaborator who created the website and Artemis. Both of them have a special and close emotional relationship with the leader of the association. The threat of withdrawal of the collaborator stiffens the choice of the leader who must choose between two point of view or between two people. The emotional charge of the choices for the development of the association is an obstacle in this situation.
Strategic Reference
We are here in a case of resistance to change. It is also a matter of cultural management within the team to adapt to new challenges: to break the status quo, immobility and conservatism to build a new team spirit and promote a new deal for the association. Finally, the leadership style of the leader is an obstacle to the development of its structure. The moral and emotional commitment and closeness to the members (parents or close friends) of the association limits the implementation of new strategies.
Strategy options and actions
Solution 1. The website is updated by its initial creator
Communication policy should adapt with the fact that the site is now obsolete. The focus can be internally to prioritize action on the ground instead of collecting money online. The creator of the website should however realize important maintenance to eliminate the bugs and make the site more attractive. Ideally she should redo the site and not only fix bugs. The work of refreshing the website can thus be entrusted to the collaborator and this should imply that she strengthen the graphic design with or without template. She should accept the loss of the initial effort made to create the website (real reason of the reluctance to change). The possibility of a symbolic or substantial remuneration for her is better for fairness and to start disengaging the personal proximity between the work made in a professional way and the volunteer commitment.
Solution 2. The website is updated by a professional designer and the collaborator leave
Despite the emotional load of choice and moral commitment towards the creator of the site, the association needs to move forward and its new target audience is sensitive to the aesthetics of websites to assess the credibility of organizations where they should invest their money. The all new communication policy should be launched from the redesign of the logo, the redefinition of objectives, the messages etc. which are often listed on the site. The apparent intransigence of the collaborator who threat to leave the team is not beneficial to the group and the future of the association. This type of attitude could happen again on other issues and block up changes in the structure. An alternative commitment may be offered to her in another position or the association must go on without her. This does not close the door to a return once her affects calmed down over time.
Solution 3. The website is updated by a professional designer and the collaborator remains in the team
In a project it’s better to count on the support of all people of goodwill. The website and the communication tools that are obsolete need to be changed. The question to be addressed is to pacify the difference in the perspectives between the two members of the team. Mediation can be offered by a mentor, someone outside the structure to reconcile differences and reach a consensus between the two points of view. This must then ensure a good team spirit among members who were in the association at the beginning and those who may be asked to join them in the course of the development of new money raising campaign. The leader must always keep the emotional load balance among the member and be sure to keep and respect a healthy distance with them to be more effective, responsive and proactive in making decisions on behalf of the non-profit organization.
What happen next?
FAUVE has changed the website and the two members are still in the association. The leader found a designer who is a friend of her but the outcome is still not enough for Artemis who want to a more professional image. They organized a fund raising event and continue the work on the field. This experience was not mediation but a way to help an innovation to take place in a changing environment where communication and image need to be updated
We are sharing here a sample of our work to help you understand the fields of our expertise and be more familiar with the approaches and methods of project management and business engineering. This is the kind of solutions that we can implement in order to ensure business achievement for any initiative. We are working closely with the client to adapt the outcomes to the existing environment and process.

Foundation for young black adults
Category: Project Management
Type: Project
Title: Foundation for young black adults
Introduction:
Two community workers joined force with The Wisemen Council to create this project as young black adults need specific services to help them be fully integrated in the socioeconomic System in Montreal and beyond.
Content:
Project Title and Description
The FYM foundation is a foundation for young black adult to help them in their social mobility and to achieve a transition after social difficulties such as itinerancy, family problem, marginalization etc. The foundation is open to young men and women (including young mother) age from 12 to 25. This project aims to define and apply a strategy for the foundation and go through the administrative process until the beginning of the operation of the foundation.
Project Management roles Assigned and Authority Level
CW1 shall be the Expert on this project and have the authority to give the strategic orientation to the work to be done, review and validate it.
CW2 is the Client but shall act as a human resource for the writing and drafting. She’s responsible for providing the financial resources and give her vision of the need.
ASSOUKA and any extra subcontractor of The Wisemen Council are the Project Management Consultants and shall act as facilitator and coordinator for the project. We are responsible of the work to be done and the realization of the work according to the expert direction and the help of the client.
Business need
This project is being completed in order to give a new mission to the current business own by CW2
Project justification
In order to initiate the project we ask the Expert to write a feasibility report for the foundation (describing the different options and their implications), a market study (describing the sector, the opportunity, threats) and an approximate timeline for the administrative process (that will depend on the options in the feasibility report).
The client is responsible to make the choice based on the expert recommendation and insight.
These documents will help the Consultant to write other documents such as an action plan, strategic plan (based on Expert recommendation), a business plan and maybe a project plan if necessary. The aim is not to multiply the plans but to get the minimum information (written and kept somewhere) in order to do a proper job. But this is not mandatory since there is a cost to it.
Resources Pre-assigned
A part the human resource the financial resource will be the focus point. We assume that there are not a lot of administrative fee. The main expenses will be the Expert and Consultant wage. I propose that there will be two kind of fee one for the edition of a document and one for the hour of work. The price of a document will be based on a quote and the hour rate will be negotiated with the client individually.
Stakeholders
The Expert, The Client and her family, the Consultant, the Quebec Administration, the current worker, the current elder clients, their family are stakeholders and the community as future donators.
Stakeholder requirements as Known
The main stakeholder are the Client and the Quebec Administration as their decision are important for the project. The Client want to:
• create a foundation to facilitate the change in the mission of the elder house and help young black
• be helped to define the best strategy to achieve the goal
• be helped to go through the administrative process in order to achieve the goal
• be helped to do the necessary writing to enhance the chance to achieve the goal
Product Description/Deliverable
• Project Feasibility report
• Project Market study
• Project Action Plan
• Expert Monthly counselling and document review
• Expert support on demand (email and phone)
• Monthly project meeting
• Bi-weekly working session between Client and Consultant
• Weekly working session for Consultant
• Foundation registration
• Foundation charity status
• Foundation business plan
• Foundation marketing strategy (optional)
Constraints and Assumption
• The client wants to achieve the administrative process as soon as possible (within 6 months)
• The charity status procedure takes at least 6 months.
• The elder need to find a place to stay after the house change mission.
• The house will change mission progressively a let young black have activity to get experience such as internships.
• The Client need to get the credibility on her mission during the administrative process based on the strategy developed by the Expert.
• The Expert write initiation documents and coach the client for the general strategy and the Consultant achieve the work with the help of the Client. But it’s a team effort.
Project Sponsor Approval
______________________

Creation of a price simulator (dashboard)
Category: Project Management
Type: IT Project, Innovation
Title: Creation of a price simulator (dashboard)
Introduction:
Creation of a price simulator (dashboard) for the online services of an Urban Environmental Solutions company.
Contents:
Approach
My approach is to build a dashboard to simulate the sales prices of the main modules of the online solution year by year. This dashboard can be adapted according to the evolution of the structure and the modules available (based on flow charts). The calculations made in the dashboard serve as an indicator and aid to price selection, which can be adapted to suit marketing requirements. Pricing can initially be carried out by the consultant, but an accountant can take over at any time after a short training session on the dashboard.
Methodology by customer category
The price calculation method used is inspired by the break-even method. It allows us to control losses on each item of the system. Each item is then agglomerated using the “bottom-up” technique to determine the price of the module and give an indication of the price to choose. Each customer category has its own budget targets, which are taken into account when calculating the indicator. This enables back-filling based on the desired sales figure. This enables simulations and approximations to be made on unit prices, and ensures that when the final price is chosen, the company always controls the cost of the product sold.
Deliverable
The deliverable is a dashboard and price simulator. Some cells are programmed and others must be filled in by the user (grayed out). This file can be modified according to the phases (periods of years) in which the company finds itself.
Information requirements
To fill in the table, you need to know the unit variable costs of each item in the modules, as well as the fixed costs and how they are allocated. This information comes from all types of invoicing or expenditure (purchase price of products or services), which should make it possible to determine the cost of the item in the module. In the absence of certain information, it is advisable to make an approximation. A table listing expenses (services and purchases) for computer system components is then necessary.
Timetable
We have chosen to develop the table in an “agile” way, so that at each stage there is a functional product.
The following iterative stages of the project are :
• Dashboard construction (4 hours)
• Determination of costs after receipt of documents (Expense table) (duration 3 hours)
• Pricing (3 hours)
• Price proposal for validation and project closure
Writing a government submission file
Category: Project management
Type: Project Writing
Title: Writing a government submission package
Introduction:
Business writing. Business writing project for a service agreement tender.
Contents:
Background
A public organization declares that it wishes to issue a call for tenders relating to the acquisition of a service agreement partner for a fragile and marginalized public for their social adaptation. In order to comply with legal requirements for the acquisition of services, the public organization issued a call for tenders in accordance with the procedure set out in the regulation on certain service contracts of public organizations. The client contacted The Wisemen Council by telephone in this context, to bid on the public body’s call for tenders.
Project highlights
The main part of the project evaluation, which is essential to our procedure, consisted in first gathering information on the context of the submission and the client’s motivations, in order to estimate the implications in terms of tasks to be carried out for its completion. This was done in order to decide whether or not to give the Go to its development.
The next steps were to establish a meeting schedule (based on a nominal work diary containing the blocks to be completed) with the client, and to set up a system for recording the time spent working with or without the client.
This was followed by a study of the available files, prior to their actual processing, in response to the public body’s directives and notes, and taking into account the client’s information and area of expertise. Some necessary third parties were involved to complement this expertise on key issues and points.
Once completed, the document was reviewed and the related budget drawn up with the help of an accountant designated and approved by the client. Finally, the phases of general revisions and formatting for dispatch followed. The file was handed over to the client for filing, and The Wisemen Council performed all the technical and business writing functions requested of it to the best of its license in this field, with no commitment as to the outcome. For our part, we remain committed to the success of our projects and the quality of our services.
One of the things we’ve learned from this experience is to introduce greater flexibility into our invoicing, both in terms of mode (hourly, flat-rate, associated with a success bonus, or in negotiable phases) and payment (35% order, 65% delivery, per quarter, monthly, etc.). The Wisemen Council has fond memories of working with its customer, and remains confident in the potential of the projects it can deliver.
Example of a pre-intervention context
Category: Business analysis
Type: Project conciliation initiation
Title: Example of pre-intervention contextualization
Introduction
It’s a pleasure for us to support development projects of all sizes, but we’re aware that humanitarian projects are particularly challenging to finance, even though the ideas are often laudable and the visions inspiring. We aim to respect this spirit in our offerings, while taking into account the commercial and operational constraints that will inevitably arise along the way. Our goal is to help entrepreneurs realize their ideas. Here’s an example of a simple contextualization we had to do on a project idea concerning humanitarian evacuation.
Contents
The analysis
In view of the information you’ve given us, this project presents a number of implementation and financial risks, not only for you, but also for us if we accompany you. We would therefore like to clearly define
• What level of financial resources will be allocated to the project?
• What is the project’s initial reception among associates, customers or potential partners identified by you (stakeholders)?
• How realistic are you about the scale of the task? To the best of our knowledge, the closing of financing deals for ambulance fleets in the emergency medical assistance sector, and beyond that for projects to obtain the right to operate healthcare services, are long, costly processes fraught with hazards. For example, the process of obtaining certain licenses can be very lengthy in Africa, there are often unforeseen costs, costly study phases, and informal influences and games…
• How much are you prepared to pay for support from a consulting firm?
We understand your vocation for humanitarian work, but you will undoubtedly not be able to escape commercial constraints. You’ll have to make trade-offs to remain consistent with this vocation, because to remain profitable you’ll have to agree to this commercial approach, particularly with customers such as mining, oil or construction companies. The approach will be very different depending on whether the customer is an NGO or an oil company.
It would be ideal to create the conditions for a high probability of success for your project.
Also, as your project is intended to be humanitarian in nature, it’s essential to attract major financial backers, especially if you’re emphasizing the well-being of women and young people. This could mean setting up a whole fund-raising strategy. But it all depends on your vision and the other parameters mentioned above.
We feel that an interview is necessary before we can go ahead and reconcile your project with the local African context.
Simple market study and profitability simulation
Category: Project strategy
Type: Market research consultancy
Title: Simple market research and profitability simulation
Introduction:
Initially the project was to produce a business plan, but as we refined the need, the client realized after our preliminary analysis that her interest lay mainly in market positioning and calculating break-even points for her translation business. She has a limited budget and a tight deadline. There are no other people interacting during the project except herself. She doesn’t have much time of her own to choose a support package, and prefers the consultant’s full service, provided he has the essential information to complete his task. We therefore propose to draw up a summary document highlighting key market parameters and enabling proper positioning, as well as a break-even calculation to guide the implementation of a marketing policy and profitable operations. We therefore choose to provide this analysis on an advisory basis.
Contents:
Analysis
A start-up company needs to be able to identify the market segment in which it wishes to deploy its activities, so as to better identify its target clientele, emulators or competitors. This is the key to avoiding wasted investment in projects that are neither useful for the company’s development nor in its strategic alignment. This is the whole point of positioning, which must be done before the company officially begins operations, and which must be the subject of a statement and marketing declination to attract the right stakeholders to its business project. Similarly, in a growth phase, the entrepreneur must also be able to define the price of his services very quickly, and know whether or not he is losing money when a contract is signed. Knowing this information is essential to identifying and using effective negotiating levers. The purpose of any business is to make a profit. It is therefore essential, for reasons of professionalism, to master these elements quickly.
In the case of SAT, the structure exists and provides occasional services, but its official existence is not effective, which is both an advantage and a disadvantage. On the one hand, it’s an advantage because, as a part-time operation (para-entrepreneurship?), it can keep a low profile and avoid drawing attention to itself as long as it doesn’t display all the trappings of a credible, well-publicized company, notably through its website. On the other hand, it’s a disadvantage because it can’t attract the customers it wants if it doesn’t have a clear positioning. This would be the start of her transition to a full-time activity, allowing greater flexibility in balancing family and professional life.
The fact that you’re forging contacts with agencies as a freelancer or partner is an excellent initiative for growth, but it needs to be accompanied by credibility, not just in technical terms or in terms of skills, but also in terms of the company’s value, which could be measured in terms of its achievements (i.e. its portfolio) but also its influence on the market (image and reputation). When I say that the official existence of SAT is not effective, I’m not talking about legal or administrative existence, but more about exercise attributes such as the logo, the web page, a service offer brochure (which you showed me) but professionally done. At present, internal management tools such as a simulator would enable you to know your profitability, and defining a positioning would be a catch-up before investing in earning your income. This project is therefore an opportunity to get things back on track and equip ourselves with the right assets to succeed in a highly competitive field where we can’t be content with word-of-mouth contracts, but must dare to aim for technical or business writing/translation bids with institutions that have substantial budgets for this type of service. Let’s hear it…
Strategic direction for an entrepreneurial initiative
Category: Project strategy
Type: Advice on an e-learning offering
Title: Strategic guidance on an entrepreneurial initiative
Introduction:
The need was identified for an online training platform in the form of a website to support the deployment of this type of activity among professionals and entrepreneurs, mainly in the Montreal area. The subjects taught are mastered, but would have difficulty managing the administration of such a Learning Management System (LMS) platform on their own. Also, the client does not wish to partner with a third party to develop her business project, at least in its initial start-up phase. She wants to implement this project as soon as possible because, in her opinion, it’s an idea that’s struggling to materialize and for which she’s frustrated not to see it through, given the emulation with other self-employed workers. Here, we offer an analysis and a model for realizing her project, as well as advice and coaching on how to go about it.
Contents:
Analysis
The training market for professionals and entrepreneurs is highly developed in large cities, such as Montreal, with a core dedicated to the (business) services sector. It’s often run and maintained by independent or non-independent consultants who share their expertise or sell that of organizations they’ve accredited to deliver certifications and other validations of skills.
For a professional who wants to use her background to coach peers on a freelance basis, the first thing to do is to ensure that she has a quality offering that is, above all, qualified to be sold to her target audience. Then comes the need to find the right marketing channels to disseminate this service offer. This is the principle of matching content and container to the market, i.e. immanent internal resources and transcendent facilitating resources. I take it for granted that the quality of internal resources is not in question, and that the only remaining challenges are sales and distribution.
The difficulty expressed is that of managing an LMS by oneself to distribute one’s online course offering alongside workshop activities reserved for the public.
My answer to this is not to own your own platform, but to sell your training courses to sites to which you contribute and participate as an expert. It’s up to the consultant or self-employed worker to have a personal site (or landing page) to present his or her profile and offer, and above all to redirect users to the platforms where it’s available for purchase. It’s a mix of project/profile presentation and catalog aggregation that reconciles the static nature of personal information with the dynamic nature of the offer sold, which can be updated at any time. It’s a good idea to set up keywords (such as name or brand) to isolate the offer in the market(s) where you decide to sell.
In concrete terms, the proposed solution is to build a portal site for one’s self-employed profile and then build and sell one’s course offering on various sites where users go to learn. Some courses will undoubtedly have to be made free to serve as a qualification and selection sample. Another drawback is that, by using this type of intermediary, revenue is lower, as intermediaries charge fees for the use of their platform. This is the price to pay for not being able to manage your own LMS.
The first step in implementing the solution identified above is to validate the quality of the content. Then qualify on platforms where experts sell their courses. The next step is to make an inventory of all possible platforms and adapt to the required media (video capsules, audio, articles).
In the MOOC market, for example, it’s a good idea to look out for paying MOOCs that allow experts to contribute their content in return for payment. Once the list has been drawn up, it’s time to negotiate with each one before having the course materials designed. On the personal website or page, it will then be possible to redirect users to the right platforms via the site menu or any other link. In any case, the difficulty here is to attract enough users to a joint and competitive offer before being able to make a substantial income from it. The future undoubtedly lies in hosted platforms aimed at ethnic communities (in Africa and elsewhere), rather than necessarily seeking a foothold in major platforms (such as Lynda or Coursera) in industrialized countries (the Western world).
Interviews, Pathway Correction
Category: Business Engineering
Type: Media communication project simulation
Title: Interviews, Course correction
Introduction:
The Kalam project, “Course Correction” takes its name from the Qalam (or calamus) which is the pen with which God writes destinies in Muslim tradition. Kalâm is the science of speech and also a mode of dialectical thinking.
Contents:
Project title and description
The “Kalam” series are monthly meetings with key figures from Canada’s ethnic communities. It consists of a fifteen-minute filmed interview on the careers and projects of young entrepreneurs, professional artists, political activists or religious figures linked to their ethnic community. It’s an opportunity for these people to correct aspects of their image and highlight their life commitments.
A quarterly special issue in the form of an evening meeting in a local café or restaurant enables us to involve a diverse audience and create interactions between them and players in economic, political and religious life.
These interviews and filmed evenings are intended to feed the content of the blogs and Web TV of the project’s stakeholders.
Assigned project manager and level of authority
Arnaud Segla is the project’s initiator and main project manager, and has the authority to share information about the project, invite members to contribute to production, and manage the project’s basic parameters.
Business needs
This project is designed to encourage the development of personal projects and initiatives (formal or informal) based on the inspiring models presented at the meetings.
Project rationale
As part of an effort to raise awareness of the creation of value and wealth by economic players from diverse backgrounds, we wish to present models of success or efforts undertaken to achieve this success, to enable people aspiring to go into business to have a base of examples of achievement and ultimately to create a heritage of “journeys and destinies” that will be edifying for future generations.
Pre-assigned resource
Arnaud Segla is assigned to the project, and any other willing parties can join in developing the content and making logistical contributions in equipment or funding to help achieve the project’s objectives.
Stakeholders
Stakeholders include anyone with an interest in the production of the content, and who wishes to make a relevant investment in order to reap the benefits. They may be event organizers, Web TV owners, bloggers, researchers, bar or restaurant owners, institutions or economic organizations wishing to gain visibility through sponsorship or reinvest their profits in community or association projects…
Stakeholder requirements as known
Here is my Project in Contrat d’Union de fait Marie-Ève in the form of a Prayer :
O Marie-Ève
I’m taking a Pause to rest my Head (TA) and Mind (BA) and rediscover my Pleasure (HA) Neex de Vie first before Working. Let me know if it’s urgent.
Marie-Ève. Right now it’s a battle between Saints and Sorcerers in my Spirit. That’s why I don’t want to get married either. I want to leave both to have Alpha Peace.
Marie-Ève. I have also decided to stop writing after more than 65 books in 277 works for Allah (Opus Dei). I’m looking for a new job that pays enough to live Alpha.
My work (Sura 46 verse 15) is finished. It was written by a Sufi Wise Writer. Now I just want to help you in whatever you want to do. This is my Life.
Marie-Ève. Listen to Sura 37, The Rows, and you’ll see the Prophecy of our present Life under several stories (Signs; Ayat). I am your Son and you are my Man.
Marie-Ève. Right now, I compose (Vision θ Reality) every day with you in mind. When you get the Port de la Table Bien Gardée stable we can just talk while I compose (Vision θ Reality) without revealing you. I work Alpha.
I want to stop writing and talking like you do. Simply Observe your Silence in private before Praying together and Observance of your Projects.
I am your Trustworthy Servant All Friend and you my Sheikh Great Friend. Both submitted to Allah our Master of Retribution. Friendship is also Love, but simple.
The Hearths of Civilization that last are those that help as Friends but not as Romans or Riches. We are both Water and Spirit Matures (of Renaissance in the Divine). Ideal for helping young Mothers.
We don’t compare ourselves to others. Even if they marry on Trust and Security. We’re not interested. Soyons Rangés en Rang, de tes Projets pour Allah. Amin. Let’s get organized.
If the Silent Revolution doesn’t end. We’ll live in two Times: MOUA (Omnium Master of Akashic Universe) 6 months as King Judge Mahdi during the Winter of World Ends OR Hours called SABA and Monks (Lord of Sirius) 6 months as Wise King Nazir during the Spring of Exits to the Great Day AND Rising Days. Let’s wait.
I have placed myself, you and our Yahweh-subdued Comnunity of Divinity under the Spiritual and Material Protection of the Divine, Allah, Great Friend, All Friend whom we represent in the Alpha Worlds.
It was Night here and now. I hope they’ll keep their word for the slow De Mains payments. I’ll keep you posted. Patience and Courage. That’s what ASSOUKA My name means.
Marie-Ève. Love is worth Gold with Allah. Love is (Re)finding Money to live on. Let’s not lose our Neex (Calm) in the face of Alpha Nerf (Dunia) Stress.
Marie-Ève. Trust me, Marie-Ève. I’ll never abandon you. I Calm my Anger that came from my childhood fears. I’ve matured. We’ll be together soon. I work Alpha.
Don’t be afraid of my Service because of my Author Intelligence. I’m tired of it. Je veux vivre avec le Neex de Sagesse de Femme Mature comme toi etre Sérieux.
Marie-Ève, I’m Sentimental and you like to Pray. I want to start working again to have enough income for our Priesthood working in Health.
Marie-Ève. People get married when they’re confident about love and secure about money. I propose that you offer our relationship as a project to Allah for His Neex.
My project is to be a Promoter of Genky-type Healing Stays (Meditation, Prayer and Work, Nutrition) for young hypersensitive Soul Mothers between Canada and Africa with the help of the Free ECO World Strategic Organization Projects (Consulting Firm, Think Tank, and Foundation).
Meditation, Real Fa (Neex of Water towards Omnipresence) and not Oracle, Prayer (Silence of the Voice towards Omniscience) and Work (VO A of Confidence in [ALA] towards Omnipotence), . Food (Calmness of the Way towards Omniaudience). Patience and Courage: Screw you!
Art de Monade Humanoïde: Association de la Médecine par l’Alimentation Saine (Alicaments) aux Soins de Type Genky de Médecine Traditionnelle OU Prise de Fu (Faire Fu de la ) ET (Disposer Fa Naturel) Oracle Conseil du Fa.
Collective Financial Angel Strategy: Correk’Attitude Course Correction Project Life Cycle (Zion Trial, Procession, Pro Sessions): Purification through Distancing (Believe), Sanctification through Marginalization (Federate), Expiation through Reparation (Prosper) and not Incarceration, Focus (Share) for Glorification Process without Processes (Magical) or Procedure (Mystical). Annociation 414.
Accepting to Trust in God.
“God is good. His Love is without Judgment. He forgives all. Do not be afraid, there is No Constraint in Religion. The Sheikhs (EL of the Divan and not Divine Allah) and (y) Pastor (Dan) weigh down the Believers, an unnecessary Weight of Laws that makes them lose Faith through stress towards Allah’s Judgment and distress towards His Wise Account of Debts.
The Mary-Eves. They were 4 Divinities submitted Yahweh to the Divine, Double Psychic Love Alpha Loving Love Life (Male CHE Life), the 8th were The Double Psychic Point (Correction SHE Male). Neo-Chiites. Neo-Hugutenots. Thank you. Divinity. Mercy. Divine, [AWA].
Free Love (without Judgment. Who Forgives All. Sea and Wind, Light) takes nothing away from Quality. Towards Dan (fear of Death on Forgetting and Shame before Prostration) y (Irresolution in Problems via Perverse Intelligence (2 senses) Anger) EL. End of Chrism Dan y EL Decadent, Deviant and Deviant, Mohamed Double (not Ahmed and Ali). All is of the Will of the Divine, [AWA], The Almighty, The Wise.
The Crossing of the Desert is sometimes necessary after death (Schism with the Old World) to Rebirth in the Divine and Start anew in Life: Ibrahim in the Desert before indication of the Promised Land; Buddha Omar (called Moses or Moussa), Yashadora (called Aaron or Sephora), and his community of Brother Monks of the Desert, without Desert, for forty Years (of the contemporary Agrarian Time count); IESU (aka Jesus) Queen Myriam of the Throne of Joseph, tempted by the Demon and refugee for forty Days (i.e. 20 years of contemporary Solar Time count) in the desert under sail far from her family, People of the World; the Seydina Ali and Ahmed, lived a whole Age (i.e. 42 years and 24 years of contemporary Lunar Time count) in the Intellectual Desert of the Rusty Bedouins of Mecca; the Divinities Amina Farelle Awa Aïcha, and Arno (para Job), live the Desert of socio-economic Slavery and ethnocultural Imperialism in two Selves and a Child (of contemporary Count in Time ATA, Sea and Wind).
Renewal Tariqa Hanifiyya, Ibrahimiyya, Ahmadiyya, Omariyya Myriamiyya, Aya y Ayi.
Composition of Vision, of Eve Rû Allah, ANDA Alone Appeasement (AS) after that of Compassion with Realism of Eve Rassoul Allah, Messenger Promoter Life ECO and ECO Time (Divinity submitted Yahweh AND OR Honored Servants, BEN “Son of” and HIS “Son in”) The Divine, The Most High, Omar, (Convolution of Djè Yehxweh (Trance on Soul Longing); (Privacy Intimacy Multisexuality Proximity (PIMP)).
Soothing Alone in the Vertigo Ambience of the Planet of A Pizz by Intelligence I Sex Double Gender E Energy for Peoples (of Precarious, Poor, Profane, Patient and Peaceful, and Promoters) of The Black Kingdom, Le Royaume Noir.
Healing through Socioeconomic Sovereignty and Ethnocultural Freedom, alleviating ethnocultural stress (in EL) and socioeconomic distress (due to Dan) in young mothers (15 – 45) from Canada and Africa who do not have a stable socioeconomic and ethnocultural situation.
Thank you and have a nice day. A Tout A l’Heure (I’ll let you first gain Awareness and Knowledge)
Just as the Shaytan had to Prostrate before Adam to show his Trust in God, we have to accept Time: Wait for the Future after asking.
Product description / Deliverable
Selection of a regular space, acquisition/logistical rental and setting up of a minimum crew for the filming of the monthly Kalam series. Definition of content and invitation of personalities.
Selection of a partner space, acquisition/logistical rental and setting up of a minimum team for the filming of Kalam’s quarterly special evenings. Definition of content and invitation of personalities and the public.
Promotion of video capsules for distribution to stakeholders and business partners.
Constraints and assumptions
One of the observations that prompted this project was the difficulty of getting messages across through articles or other written content of a certain length, and of getting an increasingly passive audience to react and take action. The creation of video capsules enables us to match the level of effort made by today’s public to receive messages and be mobilized. This attitude of passivity needs to be corrected in the medium and long term, but in the first instance this project aims to give examples of business achievement or the effort made to achieve it.
The competitive advantage of this series of encounters is the proximity of the characters to the audience. It’s about showcasing ethnic entrepreneurial talent during the series of interviews, as well as revitalizing human relationships and exchanges by meeting peers during the non-series evenings.
Project sponsor approval
_____________________________
Cooperative for the sale of African art objects
Category: Para-Entrepreneurship
Type: Accompaniment to Business plan drafting
Title: Cooperative for the sale of African art objects
Introduction:
AL QUASAR is a Cooperative for the sale of african art objects. Matching network and selling african masks. authenticity – diversity – fair price –fair trade – simple delivery.
Content:
Project summary
AL QUASAR a Cooperative for the sale of African art objects is a business project that will be promoted and be active online. The idea to set up this business came to BLUES* during a trip to Mali. He Consulted THE WISEMEN COUNCIL on the opportunity to assess viability and sustainability of this kind of idea. A draft of the model structure was established, and the business simulation designed.
This project has two main challenges:
Create an attractive, efficient and practical website to develop a network of acquisition and distribution of art objects managed by qualified and motivated associates.
This website can be both a catalog site but also an informative site on masks, batiks, statues and other arts objects to assist the customer in learning about African culture and better identify their needs in terms of African crafts.
The Web technology can meet these expectations. Indeed, the importance of a quality online portal for the cooperative operations gives a support for sales and a reason to invest in authentic product. Building a network of procurement and distribution is the responsibility of the partners who should be selected carefully for their commitment, knowledge of African art and market prices. Although a minimum membership fees may be required to benefit from the network, the distribution of benefits will allow everyone to take advantage of its activity in the cooperative network. Material resources are mainly the tools for packaging and distribution of objects. Partnering with companies specializing in the delivery of packages allows the network to focus on its core business which is selling and counseling on African crafts. It is also important that the partner can take photos of their items available for sale to allow the site to have the exact image of the products in the catalogue regardless of storage location.
Collecting information
At the end of his visit to Mali during the summer of 2009, BLUES* had the idea to set up a company to have a complement activity to his job in the North America. We suggest a distribution network of African masks around the world to promote the craft and culture of this continent. We made a study, share our vision and built a project based on the available resources and the potential of the market to create. A cooperative was the structure fitting the most with the operation of the project and was based on a network of local correspondents involved in the selection, packaging and transport of art objects in their regions. This cooperative still need to identify a sound legal agreement to allow coordination by a team based in the State and the membership of seller in Africa
That partnership includes a holding with sole proprietorship companies of the sellers of the network, allowing them to meet legal compliance, welfare and commitment of adequate provisions to ensure fair trade. BLUES*, as manager and owner, wanted to keep the leadership in the structure and define the conditions at the entrance in the network.
Mapping the structure
Human Resource
Associated sellers in the cooperative network are business people linked jointly and responsible for the benefits and losses. The choice of matching the profiles is the responsibility of a committee headed by the manager. The associate sellers are equal in several liability. However, they are entitled to a profit distribution in accordance with the activity generated by their commercial area.
External partnerships can be forged with diverse business to allow the network to expand its business: distribution, packaging, legal service, customs operations and banking service strategic consulting, market research…
Leadership
As leading manager and initiator of the project, BLUES* met the desire to promote African art but also to lead a healthy business structure for sustainable and complementally revenue.
Objective of the project
Creating an extensive activity that can generate a strong income and allowing the development of commercial structures in Africa and the distribution of African culture worldwide.
Legal Aspects
The statutes of the company will be coming from the right of the country of registration of the company where a close form of cooperative structure is available and licit. The model of partnership includes for example:
Minimum number of shareholders: 2
No minimum capital
The manager have a management role and network representation
The partners are traders and held jointly and severally for the debts
Distribution of profits is fixed by the annual meeting. A proportionate share of the assets on dissolution.
Unanimity (to be adapted to the number of board member) is recommended for decision-making and written necessary act.
If the company is in a state of insolvency, reorganization proceedings and liquidation is open against the partners.
In principle, all partners are managers but in practice one or more managers are appointed from among them. The manager (natural or legal person) may be forfeited.
The control is provided by the partners or by an auditor
In the event of termination of the activity of a partner, the continuation of the company may be provided by the articles or a unanimous decision of the partners
Structure
The structure consists of associates located mainly in Africa acting as traders or business people. They are the network of correspondents for acquiring the marketing and distribution of African art.
A management team based outside Africa to administer and coordinate sales distribution network
The initial capital is provided by the members of the management team.
Partners
External business partners are those generated as follows:
Distribution, packaging, legal service, customs operations and banking service strategic consulting, market research …
Planning the operations
The African art can take many forms. Those used for marketing are the one that is best suited to the customer need and conditions for the acquisition and distribution across the network. Products to market can be:
• The traditional masks and masks collection
• Masks craft contemporary
• Traditional statues
• Statues of contemporary craft
• Batiks or other tissue based material
• The fabrics worked by the expertise of each producer country
These are the starting materials. The product range can be extended. However, that it is held not to sell items whose value does not monetize the delivery or acquisition costs.
Respect for Cultural Heritage
The idea of a selling cooperative supported by a network of correspondents is initiated by THE COUNCIL WISEMEN and BLUES*. Sales of African art object must respect the cultural heritage of the continent and not to participate in the escape of collectibles or highly important objects for the cult or history.
The goal is to promote the production of new object of imitation or creation of new craft Base in African countries. The sale of old artifacts when it can detract from the heritage of the country, such as: Sell authentic Dogon Kanaga and even old can worship as Kono always generates the production of new ceremonial mask. This allows for a profitable exit door to the abandoned masks (Being aware however of the spiritual presence!!!)
The advantage of the sale as a cooperative allows each artisan and every trader to remain independent in its activity and only spend a small amount of their business time to the network correspondence activities. The work load depends on customer need and product catalog set up for the year by the management team and after the recommendation of sellers.
There is no minimum qualification for the respective partners. One of the competitive advantages of the network is that the network relies on the strength of the African informal trade which everyone is entitled. Administrative task management requires technical and commercial skills.
Material resources to implement the structure are simple to obtain:
For correspondents: a minimum capital for purchases of early activity, storage, product packaging reliable access to a camera, the ability to manage money transfers (Western Union, Money gram, PayPal, local banks, bank access on mobile…)
Adapting to the environment
The retail sector of African art online is not contrary to widespread store direct sales particularly in the context of fair trade. This may be due to the number of available business. The right effort for the heritage of a country is to master distribution and acquisition. Several websites offer catalogs of objects (most often masks) that customers can easily order. The auction sites online are also significant players in the sector. They allow the individual to store or sell works of art in line with the advantage of benefit payment methods offered by the site (eg PayPal on eBay). Having a website and a separate network is useful to control the type of product sold and the quality of service.
The market is mainly segmented into sub-groups:
• Internet sites dedicated sales lines
• The websites of direct sales shop
• The websites auction accessible to individuals and stores
• Internet ad sites
Customer need is to access to a wide range of art objects (which will be stored on site acquisition or pool to reduce the delivery time), to have information on masks purchased, and have a shorter delivery time.
The difference with what has been done so far, is that this project can be implemented with the professionalism of a small structure type applied to the field of crafts.
Pricing policy promotes the definition of three categories of products with an average price centered value.
The quality of the website and its practicality will allow standing out from the competition and exploring other avenues of services and facilities in this type of business.
Several websites of the categories mentioned above are very active in this type of activity. The fact to distinguish and provide a quality service different from the other will create a barrier to entry for newcomers.
The main competitive advantage, is the ability of the cooperative sale of African art that can be set up and operate a business model offering a high potential for generating income, contribute to the development of activities of its partners and investors and provide a level of quality customer service online while recognizing themselves as African business footprint of a new dynamic. Customer will benefit from knowledge and authenticity as long as customized offer based on trend and tradition.
Generating revenue
The initial capital will be used to finance the creation of the website, for redemption of the first acquisitions (each seller will manage its own budget to purchase and send objects to customers, costs and a part of the benefit it generates)
The estimated start-up capital should be low and affordable.
To complete the structure of capital, a loan is recommended for the acquisition of equipment (camera, shipping supplies …), commitment to a contract with utilities and other costs is to be incurred for the year of starting. There may be a line of credit associated with the account of the company for flexibility.
The estimated budget includes the projected monthly sales quantities (sales target) associated with the margins by price are not included in this sample of the case.
Conclusion and outlook
This cooperative project of selling African art object is part of a dynamic of Africa who wants to play a significant role in world trade. Initiatives coming from players with a history of many mixtures enriched with different cultures and traditions, many professional and life experiences. The economic model to implement demands long-term chances of success for a new business. The ultimate goal of this project is to redistribute income to investors and partners. It is up to the management team to imbibe the characteristics of this type of activity in order to make decisions that will allow for development of the business and why not the application of this model to others sectors activity.
*nickname for the purpose of the case

Conclusion
If we were to make clichéd observations that help to give a quick opinion of a situation, we could say that, generally speaking, the Informal People lack a sustainable development strategy and the Ethnic Diasporas lack the Faith of viable accomplishment.
“It takes money to make money”, and the leasing solution is an asset for launching economic or community structures. So, after the movements of non-violent resistance to colonial or racial oppression in terms of the demand for civil rights, there could also be a movement of competitive resistance to the socio-economic oppression of which the South is currently the victim, this time for its definitive sovereignty. Economic power needs to be reappropriated by these populations of the informal economy and their Diaspora counterparts working in the ethnic economy, to give themselves back a radiant Future in Identity and Heritage.
The Correction
Can we rightly hope that, after the invention of agriculture, the industrial revolution and the advent of the digital age, spiritual renewal, through the definition of individual philosophies, will be a fourth high point in human history, giving each community the power to define an ethno-economic model that fits into the market, offering Africa the opportunity to once again become a global commercial and financial power?

Dans notre collection
La firme The Wisemen Council et Arnaud Segla se sont engagées à publier des livres numériques selon trois lignes éditoriales à savoir « le Développement économique », « l’Identité ethnique » et « le Développement durable ». Notre but est d’accompagner l’effort de réappropriation du Futur économique et le renouveau de la civilisation Noire dans une logique de valorisation et de partage aux autres cultures de sa philosophie et de son Attitude informelle. Notre collection s’inscrit dans le cadre du projet de recherche empirique de son Think Tank, la Méthode Ka, ainsi que de ses activités de consultation en Stratégie de projets.
Publié à ce jour :
Collection Développement économique :
Catégorie Analyse
Un aperçu des défis au sein de la communauté des entrepreneurs ethniques, Arnaud Segla, The Wisemen Council, 2017, ISBN: 978-2-924872-24-6
An overview of the challenges within the ethnic entrepreneur community, Arnaud Segla, The Wisemen Council, 2017, ISBN: 978-2-924872-21-5
L’entrepreneur informel entre efforts et peu de richesse, Arnaud Segla, The Wisemen Council, 2017, ISBN: 978-2-924872-22-2
The informal entrepreneur between efforts and little wealth, Arnaud Segla, The Wisemen Council, 2017, ISBN: 978-2-924872-23-9
La Méthode Ka, un Modèle d’économie politique informel, Arnaud Segla, The Wisemen Council, 2021, ISBN: 978-2-924872-62-8
The Ka Method, an informal political economy Model, Arnaud Segla, The Wisemen Council, 2021, ISBN: 978-2-924872-63-5
Plan stratégique pour la souveraineté socioéconomique des Foyers Informels du Sud et Ethniques de l’Ouest, Arnaud Segla, The Wisemen Council, 2021, ISBN: 978-2-924872-64-2
Strategic Plan for the Socioeconomic Sovereignty of Southern Informal and Western Ethnic Homes, Arnaud Segla, The Wisemen Council, 2021, ISBN: 978-2-924872-65-9
Fondation de la Sagesse de rôles socioéconomiques pour les foyers informels du Sud et ethniques de l’Ouest, Arnaud Segla, The Wisemen Council, 2021, ISBN: 978-2-924872-70-3
Foundation of the Wisdom within Socio-Economic Roles for Southern Informal and Western Ethnic Homes, Arnaud Segla, The Wisemen Council, 2021, ISBN: 978-2-924872-71-0
Catégorie Guides
Une entreprise ethnique en 40 heures, Arnaud Segla, The Wisemen Council, 2017, ISBN : 978-2-924872-20-8
Business in the box, Arnaud Segla, The Wisemen Council, 2017, ISBN: 978-2-924872-13-0
L’art de s’intégrer par l’entrepreneuriat, Arnaud Segla, The Wisemen Council, 2017, ISBN : 978-2-924872-15-4
Successful Citizens through entrepreneurship, Arnaud Segla, The Wisemen Council, 2017, ISBN: 978-2-924872-19-2
Stratégie de projets ethniques, Arnaud Segla, The Wisemen Council, 2017, ISBN: 978-2-924872-17-8
Ethnic Project strategy, Arnaud Segla, The Wisemen Council, 2017, ISBN: 978-2-924872-14-7
Réussir par la voie Informelle, Arnaud Segla, The Wisemen Council, 2017, ISBN : 978-2-924872-16-1
Succeeding through the informal way, Arnaud Segla, The Wisemen Council, 2017, ISBN: 978-2-924872-18-5
Manifeste pour la Souveraineté Socioéconomique des Foyers Informels du Sud et Ethniques de L’Ouest, Arnaud Segla, The Wisemen Council, 2021, ISBN : 978-2-924872-60-4
Manifesto for the Socioeconomic Sovereignty of the Southern Informal and Western Ethnic Homes, Arnaud Segla, The Wisemen Council, 2021, ISBN : 978-2-924872-61-1
Catégorie Manuels
Attitude, Correction, Simplicité et Modération, Arnaud Segla, The Wisemen Council, 2017, ISBN : 978-2-924872-41-3
Introspection, Intuition, Réalisme et Indépendance, Arnaud Segla, The Wisemen Council, 2017, ISBN : 978-2-924872-52-9
Catégorie Précis
Comment fonder mon entreprise Informelle, Arnaud Segla, The Wisemen Council, 2016, ISBN : 978-2-924872-03-1
How to settle my informal enterprise, Arnaud Segla, The Wisemen Council, 2016, ISBN: 978-2-924872-04-8
Comment présenter mon projet informel à des personnes a ressources, Arnaud Segla, The Wisemen Council, 2016, ISBN : 978-2-924872-05-5
How to present my informal project to people of resources, Arnaud Segla, The Wisemen Council, 2016, ISBN: 978-2-924872-06-2
Comment créer mon entreprise ethnique, Arnaud Segla, The Wisemen Council, 2016, ISBN : 978-2-924872-07-9
How do I create my ethnic business, Arnaud Segla, The Wisemen Council, 2016, ISBN: 978-2-924872-08-6
Comment lancer mon entreprise ethnique, Arnaud Segla, The Wisemen Council, 2016, ISBN: 978-2-924872-09-3
How to launch my ethnic business, Arnaud Segla, The Wisemen Council, 2016, ISBN: 978-2-924872-10-9
Comment faire durer mon entreprise ethnique, Arnaud Segla, The Wisemen Council, 2016, ISBN: 978-2-924872-11-6
How to make my ethnic business last, Arnaud Segla, The Wisemen Council, 2016, ISBN: 978-2-924872-12-3
Catégorie outils
Gabarit pour rédiger un plan d’affaires informel, Arnaud Segla, The Wisemen Council, 2018, ISBN :978-2-924872-31-4
Template to write an informal business plan, Arnaud Segla, The Wisemen Council, 2018, ISBN:978-2-924872-32-1
Gabarit pour rédiger un plan de stratégie Marketing informel, Arnaud Segla, The Wisemen Council, 2018, ISBN :978-2-924872-33-8
Template to write an informal strategic Marketing plan, Arnaud Segla, The Wisemen Council, 2018, ISBN: 978-2-924872-34-5
Catégorie Modèle
Modèle d’Affaires d’une Entreprise de Gestion Immobilière Informelle, Arnaud Segla, The Wisemen Council, 2022, ISBN: 978-2-924872-55-0
Business Model of an Informal Property Management Enterprise, Arnaud Segla, The Wisemen Council, 2022, ISBN: 978-2-924872-56-7

Collection Identité ethnique :
Catégorie Citations
Les Anges dans l’esprit, Arnaud Segla, The Wisemen Council, 2014, ISBN : 978-2-924872-25-3
Catégorie Nouvelles
Le Point, quatre saisons pour reconstruire (édition révisée), Arnaud Segla, The Wisemen Council, 2013, ISBN 978-2-924872-26-0
Au nom de l’a-guère, le jour du réveil, Arnaud Segla, The Wisemen Council, 2015, ISBN : 978-2-924872-27-7
Catégorie Méditations
Le Calme retrouvé de l’Arbre, Tome I, Arnaud Segla, The Wisemen Council, 2018, ISBN : 978-2-924872-42-0
Le Calme retrouvé de l’Arbre, Tome II, Arnaud Segla, The Wisemen Council, 2018, ISBN : 978-2-924872-43-7
Le Calme retrouvé de l’Arbre, Tome III, Arnaud Segla, The Wisemen Council, 2018, ISBN : 978-2-924872-44-4
Le Rat psalmiste, de là, part de mon cœur, Arnaud Segla, The Wisemen Council, 2018, ISBN : 978-2-924872-51-2
Catégorie Prose
Le Cri de la Calebasse, Arôme antique, Arnaud Segla, The Wisemen Council, 2018, ISBN : 978-2-924872-35-2
Le Cri de la Calebasse, Perles d’exil, Arnaud Segla, The Wisemen Council, 2018, ISBN : 978-2-924872-36-9
Le Cri de la Calebasse, Oasis à l’orient, Arnaud Segla, The Wisemen Council, 2018, ISBN 978-2-924872-37-6
Le Cri de la Calebasse, Noir Mystère, Arnaud Segla, The Wisemen Council, 2018, ISBN : 978-2-924872-38-3
Catégorie Roman
The Black Kingdom, la voie des dieux, Arnaud Segla, The Wisemen Council, 2013, ISBN : 978-2-924872-28-4
Arc en ciel, Gougoune j’aurais ta peau !, Arnaud Segla, The Wisemen Council, 2018, ISBN: 978-2-924872-50-5
Catégorie Témoignage
Vérité et Amour, Vie, Conscience et Feu, ASSOUKA (Arnaud Segla), The Wisemen Council, 2019, ISBN : 978-2-924872-54-3
La Révolution silencieuse, Le Combat d’édification de The Black Kingdom, Le Royaume Noir, Amaru (Arnaud Segla), The Wisemen Council, 2019, ISBN : 978-2-924872-53-6
Je converse à Dieu Tout Puissant…, Tome I, Le Berceau Lunaire, Amaru (Arnaud Segla), The Wisemen Council, 2021, ISBN : 978-2-924872-57-4
Je converse à Dieu Tout Puissant…, Tome II, Le Tombeau Solaire, Amaru (Arnaud Segla), The Wisemen Council, 2021, ISBN : 978-2-924872-58-1
Je converse à Dieu Tout Puissant…, Tome III, Le Manque d’Eau Agraire, ASSOUKA (Arnaud Segla), The Wisemen Council, 2021, ISBN : 978-2-924872-59-8
Le Récital de Oies d’EAU, Les Enfants de l’Air, ASSOUKA (Arnaud Segla), The Wisemen Council, 2022, ISBN : 978-2-924872-66-6
Folie comprises, Tome I, Brut de décoffrage, ASSOUKA (Arnaud Segla), The Wisemen Council, 2024, ISBN : 978-2-924872-72-7
Folie comprises, Tome II, Brut de sarcophage, ASSOUKA (Arnaud Segla), The Wisemen Council, 2024, ISBN : 978-2-924872-73-4
Folie comprises, Tome III, Brut d’entreposage, ASSOUKA (Arnaud Segla), The Wisemen Council, 2024, ISBN : 978-2-924872-74-1
Collection développement durable :
Catégorie Méthode Ka
Introduction à la Méthode Ka, Arnaud Segla, The Wisemen Council, 2013, ISBN : 978-2-924872-30-7
Introduction to the Ka Method, Arnaud Segla, The Wisemen Council, 2013, ISBN: 978-2-924872-29-1
Charte de projet de la Méthode Ka, Arnaud Segla, The Wisemen Council, 2012, –
Concept Ka, Arnaud Segla, The Wisemen Council, 2018, ISBN: 978-2-924872-40-6
Ka Concept, Arnaud Segla, The Wisemen Council, 2018, ISBN: 978-2-924872-39-0
Ka Concept Ka, Arnaud Segla, The Wisemen Council, 2018, ISBN: 978-2-924872-49-9
Fondements de la Méthode Ka, Arnaud Segla, The Wisemen Council, 2018, ISBN : 978-2-924872-45-1
Fondements d’Éco Animisme, Arnaud Segla, The Wisemen Council, 2018, ISBN: 978-2-924872-46-8
Fondements de la Technique Share Wiser, Arnaud Segla, The Wisemen Council, 2018, ISBN : 978-2-924872-47-5
Fondements de la Philosophie du Lean Intention, Arnaud Segla, The Wisemen Council, 2018, ISBN : 978-2-924872-48-26
Collection H(Or)S Série:
Composition category
Plan de Projet d’Affaires, Plan Révisé et Approuvé par le Conseil des Sages, Arnaud Segla, The Wisemen Council, 2023, ISBN: 978-2-924872-67-3
Plan of Business Project, Plan Revised and Approved by The Wisemen Council, Arnaud Segla, The Wisemen Council, 2023, ISBN: 978-2-924872-68-0
Chronique category
Notre Amour: Ma Chère Femme et Mon Cheikh Mere, ASSOUKA (Arnaud Segla) et Amaru, The Wisemen Council, 2023, ISBN: 978-2-924872-69-7
These books are available to date on Amazon Kindle, Rakuten Kobo et Google Play Books.

(Crédit photo: Awa Lake Diop)
Arnaud Segla M. Sc., M. Sc. Admin. , CAPM. Consultant, Manager et Coach en entrepreneuriat ethnique, informel et corporatif. J’organise et anime des activités d’apprentissage et accompagne plusieurs entrepreneurs dans l’atteinte des objectifs de leur projet d’affaires.
www.arnaudsegla.com
Photo de couverture : Monkey Business
ISBN :
Depuis 2009, j’offre des services de consulting pour les projets en entrepreneuriat ethnique et informeldans le cadre du développement économique et identitaire des mains-d’œuvre migrantes. Je m’associeà toute bonne volonté pour concrétiser ma vision avec l’entreprise The Wisemen Council.
Après l’avènement de la mondialisation, les migrations, pour raisons économiques inter et intra États, se sontmultipliées, renforçant les phénomènes d’entrepreneuriat ethnique et informel. Ceci a posé la question de l’installation,de l’intégration puis du succès de ces nombreux aventuriers en quête de l’eldorado. Nous croyons quel’entrepreneuriat est une solution de réappropriation du pouvoir économique des couches populaires par la créationde richesse et de valeur.
Notre objectif est d’améliorer la per formance des structures ethniques et informelles, ainsi que la qualité de leursextrants. Pour ce faire, nous définissons de meilleurs stratégies et projets pour améliorer la compétitivité de nospartenaires et les connaissances des clients de nos partenaires. Nous mettons résolument nos compétences auservice de la communauté. C’est ce que traduit le Message: «Chaque Homme est important aux yeux de Dieu».
Notre clientèle cible se divise généralement en 3 grands groupes qui sont les suivants:
• les entrepreneurs et les incubateurs d’entreprises;
• les universités et les organismes de formation d’entrepreneurs;
• les associations et organisations ayant le mandat d’accompagner les entrepreneurs (projets communautairesou de développement de l’entrepreneuriat) ;
Nous vous invitons donc à découvrir nos services pour envisager avec nous un partenariat bénéfique en tirant profitde nos ressources mutuelles dans le but d’offrir une solution performante et de qualité à vous et votre clientèle.

«Faire de l’économie informelle une alternative de qualité au système libéral. »

 

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